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Management Team

Mona Sehgal, Founder & Chief Executive Officer

Mona Sehgal founded BeautyCare.com and has seen it through its launch in October 1999. Mona has been a strategic marketer in the high-tech industry for over 10 years working for such companies as NYNEX, MCI, and Concert Communications. She has worked with both large and small high-technology companies in their entrepreneurial and intrapreneurial ventures. She first began working with interactivity in 1993 with initiatives in video on demand, electronic shopping, interactive TV, and online services. Her experience includes developing initial MCI's strategy into multimedia, designing the original marketplaceMCI, and serving on one of the MCI/BT merger teams. Mona holds a B.S. in Marketing and Management from the Stern School of Business at New York University and a Masters of International Affairs in International Business and Marketing from Columbia University.

Raj Sehgal, Acting President, Chief Financial Officer and Legal Counsel

Mr. Sehgal is currently the managing member of SkyRise Investors LLC, SkyRise Investors II LLC and SkyRise Investors III LLC, which are investment funds formed in September 1997, February 1998 and September 1998 that primarily purchase limited partnerships interests from limited partners in existing partnerships. He was previously affiliated with Fir Tree Partners, a diversified value oriented hedge fund in New York that has capital in excess of $300,000,000. Prior to joining Fir Tree Partners, Mr. Sehgal was employed by Sterling American Properties L.P., where he was involved in the analysis, acquisition and workout of distressed commercial real estate and mortgages throughout the United States and Canada with aggregate purchase prices in excess of $350 million. These investments have produced rates of return in excess of 25%. Mr. Sehgal participated in the acquisition of several hundred assets from sellers including the Resolution Trust Corporation, ITT, Mutual Benefit Life and Granite Management Corporation. Mr. Sehgal holds a B.S. in Finance & Economics and a M.S. in Real Estate Development and Investment from New York University. In addition, he holds a J.D. from the George Washington University National Law Center. Mr. Sehgal is a member of the New York State Bar.


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