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Fat Kids: Are Food Companies to Blame? Posted by
Fat Kids: Are Food Companies to Blame?

Promar Looks at the 'Curse of Abundance'

ALEXANDRIA, Va., Oct. 19 /PRNewswire/ -- When Dr. Kelly Brownell, director
of the Yale University Center for Eating & Weight Disorders, said, "To me,
there is no difference between Ronald McDonald and Joe Camel," it should have
sent a chill down the spine of executives at every major food and beverage
company in America.
The rising number of conferences on obesity, the warnings about food
allergies, the continuing concerns about additives approved years ago by
government agencies focus a bright light on the vulnerability of food and
beverage manufacturers as they confront the looming crisis in children's
According to Promar International analyst John Hedlund, "The problem today
is unlike anything before. Children are not deprived of nutritious food.
They are not the undernourished of a few generations past. Instead they
suffer from 'too much.'" Too much of a good thing has become a reality for
many American children and Hedlund observes, "In the media attention that this
issue is generating and the inevitable policy debate, food companies and food
service operators are certain to be singled out as guilty parties."
Promar International's new study, "THE CURSE OF ABUNDANCE: What the crisis
in children's nutrition means for food and beverage companies", dissects the
major issues and explores the particularly vexing problems the food industry
faces. The study then goes on to outline practical strategies companies can
adopt to meet the challenge of satisfying the sometimes conflicting demands of
young consumers, their time stressed parents and the interests of the public
health community.
"THE CURSE OF ABUNDANCE" is available at a pre-publication discount
through October 31. Study details including a table of contents can be viewed
in Adobe format at:'sNutrition2.pdf .

About The Company: Promar International specializes in providing
strategic marketing assistance to the food, beverage, and agribusiness
sectors. We are global in our reach, with offices in North America, Latin
America, Europe, and Asia. For additional information about Promar please

Kurt Redenbo, 703/739-9090 or
PROMAR International
1625 Prince Street, Suite 200
Alexandria, VA 22314 USA

SOURCE Promar International

-0- 10/19/2000

/CONTACT: Kurt Redenbo of Promar International, 703-739-9090 or email:

Web Site: /

CO: Promar International

ST: Virginia




-- DCTH002 --

8612 10/19/2000 10:30 EDT

Comments (1)

24 Hour Fitness Concludes Two Day Magic-Filled Ms. Fitness World Competition With Crowning Affair Posted by

24 Hour Fitness Concludes Two Day Magic-Filled Ms. Fitness World Competition With Crowning Affair

NBA MVP Magic Johnson Hosts Sixth Annual Female Fitness Competition

LAS VEGAS, Nev., Sept. 2 /PRNewswire/ -- 24 Hour Fitness is proud to
announce that Adria Montgomery-Klein has been named this year's winner of the
2001 Ms. Fitness World competition. Sponsored by 24 Hour Fitness, the sixth
annual Ms. Fitness World contest concluded last night in Las Vegas at the Hard
Rock Hotel and Casino and was hosted by former Los Angeles Laker MVP, Magic
The oldest fitness competition for women in existence, the Ms. Fitness
competition attracted a total of 34 women from countries around the world to
compete for the title of Ms. Fitness World. Operated under the supervision of
the International Fitness Sanctioning Body (IFSB), this contest of overall
fitness is judged in three rigorous rounds of competition including Beauty,
Poise and Projection; Physical beauty and Muscle Tone; and Strength,
Flexibility and Endurance.
"The 2001 Ms. Fitness World championship was one of the most competitive
to date," said Mark Mastrov, chief executive officer and founder of 24 Hour
Fitness. "The championships have always been about motivation, and if the
women here today have inspired a few to improve their lives through healthy
living and fitness then everyone wins."
Adria Montgomery-Klein had a great two days in Las Vegas. Friday,
September 1 she was crowned 2001 Ms. Fitness World and Thursday night she
placed as a finalist in the Ms. Fitness USA competition. Hailing from
Birmingham, Alabama, Adria currently works as a fitness model and consultant
and choreographer. She takes her healthy lifestyle seriously and enjoys many
outdoor activities such as softball, fishing and scuba diving.
"To be crowned Ms. Fitness World is a thrill and an honor," said Adria
Montgomery-Klein. "Fitness is such a important part of my life and while the
past few months have been trying at times, I'm happy to be recognized for my
hard work and dedication."
The 2001 Ms. Fitness competition began yesterday with the Ms. Fitness USA
pageant. More than 45 contestants from across the United States competed for
the title of Ms. Fitness USA. Natalie Montgomery-Carrol, Adria's identical
twin sister, was ultimately crowned Ms. Fitness USA.

About Ms. Fitness:
The Ms. Fitness competition was created in 1985 to celebrate women and
their devotion to health and fitness. In 1992, the IFSB went through a major,
global expansion and Ms. Fitness World came to fruition, with the first
international fitness competition for women taking place in March 1994. Since
that time, the Ms. Fitness USA and Ms. Fitness World competitions have come
to be known as the most prestigious fitness competitions for women today.

About 24 Hour Fitness:
Headquartered in Pleasanton, California, 24 Hour Fitness serves
approximately 2.5 million members in over 400 clubs in fifteen states, Europe
and Asia. 24 Hour Fitness is committed to making fitness accessible and
affordable to people of all ages, backgrounds, and fitness levels. Supporting
the communities it serves, 24 Hour Fitness sponsors many charitable events and
organizations including the Macy's Passport show and the Magic Johnson
Foundation. Please call 1-800-204-2400 or visit their Web site at, for more information and the location nearest you.

SOURCE 24 Hour Fitness

-0- 09/02/2000

/CONTACT: Erica Archambault of Ketchum, 415-984-2244, or, for 24 Hour Fitness/

Web Site: /

CO: 24 Hour Fitness

ST: California, Nevada




-- HSSA004 --

4679 09/02/2000 05:32 EDT

Comments (1)

The Electronic Giant's Popular Dietary Supplement, Brite Bites, is a Smash Among Overweight English Consumers Posted by
Pound for Pound QVC Weighs in With the British

The Electronic Giant's Popular Dietary Supplement, Brite Bites, is a Smash Among Overweight English Consumers.

KING OF PRUSSIA, Pa., July 24 /PRNewswire/ -- While the United States has
55 percent of its population who are overweight, England isn't very far
behind. With nearly 51 percent of people living in London carrying around
those extra pounds, QVC decided the time was right to offer its most popular
health product -- Lite Bites -- repackaged especially for English consumers.
Marvin Segel, whose firm, Segel Associates, initially introduced the Lite
Bites Fat Fighting System to QVC more than five years ago, also serves as the
on-air spokesperson for the product. According to Segel, Brite Bites' sales
are exceeding QVC's projected estimates when QVC London first introduced the
product in October 1999.
"We decided to introduce the British version of Lite Bites on QVC because
of the tremendous success we've had here in the United States," Segel said.
"Our programming in London is similar to what we offer here, and we were
pleased that the product completely sold out three shows earlier than
Since Segel and QVC London began featuring Brite Bites on the air, more
than 750,000 bars have been ordered, generating 750,000 British pounds
sterling in sales. This compares to the $10 million of Lite Bites sold last
year in the United States.
Segel attributes the initial interest in Brite Bites among English
consumers to flavor, consistency and performance.
"We're finding that the product is a perfect complement to the revered
English tradition of afternoon tea. Our English customers seem to enjoy the
taste and texture of Brite Bites and, of course, the dietary advantages,"
Segel added. Segel, who lost 80 pounds as a result of using the Lite Bites
himself more than four years ago, anticipates continued growth in England as
well as in the United States.
"Our message to anyone who wants to lose weight is to adopt a lifestyle
that includes healthy eating, exercise and a positive attitude, as well as
overcoming the feeling that being fat means being a failure. It's obviously a
universal message, and we look forward to communicating it in England and
eventually other parts of Europe, as well."
Segel added that QVC viewers in London have begun writing him letters,
many of whom responding to his message that "unhealthy diets, not the dieters
themselves, are the failure."
Lite Bites(R) premium nutrition bars are specially formulated with a
fat-fighting custom herbal blend and 22 important vitamins and minerals. They
are sold as part of a total lifestyle system for weight management, come in
12 flavors, and have a well-founded reputation for excellence in taste. Lite
Bites(R) is a registered trademark of AMBI Inc.(Nasdaq: AMBI). AMBI develops
and markets proprietary nutrition products.
QVC, Inc., a $3 billion company, is an e-commerce leader, marketing a wide
variety of brand name products in such categories as home furnishing,
licensed products, fashion, beauty, electronics and fine jewelry. QVC
reaches over 73 million homes in the United States. Its international
universe is 35.2 million combined homes with QVC UK and QVC Germany. Other
divisions/subsidiaries include iQVC, Q Direct, QVC Publishing, Q Records,
QVC Local, QVC ProductWorks and Pioneer Studios. The QVC Studio Tour is
located at the company's world headquarters in West Chester, PA.
Segel Associates, headquartered in King of Prussia, Pennsylvania, is a
marketing consulting firm that provides product positioning exclusively for
QVC. For the past five years, the company has helped large corporations,
medium-sized businesses and entrepreneurs brand their products to appeal to
QVC's national and international consumer audience.

SOURCE Segel Associates

-0- 07/24/2000

/CONTACT: Dava Guerin of Guerin Public Relations, 215-914-2040 or

cellular, 215-262-0740, for Segel Associates/


CO: Segel Associates; QVC; QVC London; AMBI Inc.

ST: England, Pennsylvania




-- PHM003 --

7085 07/24/2000 11:10 EDT

Comments (505) and DietSmart Partner to Provide Women With Personalized Weight Loss Programs Posted by and DietSmart Partner to Provide Women With Personalized Weight Loss Programs

Designed by Top Celebrity Trainers and Nutritionists, Online Diet System is
First Solution Custom-Tailored for Individual Body Chemistry

NEW YORK, June 19 /PRNewswire/ -- iVillage Inc. (Nasdaq: IVIL), operator
of, the leading women's network online, and DietSmart, a leading
provider of personalized weight loss programs online, today announced a multi-
year agreement to introduce DietSmart's programs to's 4.9 million
members. As part of the agreement, DietSmart will become a sponsor throughout with key positioning in the network's Diet & Fitness and
allHealth channels.
Through the alliance, members and visitors will have access
to some of the top trainers and nutritionists in the world. DietSmart's team
of experts includes renowned nutritionist Dr. Tony Perrone and celebrated
trainers Kathy Kaehler, Nancy Kennedy, Michael George, and Bobby Strom, who
list among their clients Denzel Washington, Cindy Crawford, Jennifer Lopez,
Bruce Willis, Angelica Houston, Meg Ryan, and Michelle Pfeiffer.
"At iVillage, we always seek to partner with innovators who can help us
deliver the best solutions to our audience," said Sujay Jhaveri, Vice
President of Strategic Development for "We believe DietSmart
will be a key leader in developing truly personalized weight loss programs on
the Internet -- a category we believe is set to take off."
As part of the agreement, DietSmart will be providing members
with uniquely customized weight loss programs, tailored to fit their
individual body chemistries. DietSmart's technology supports two levels of
customization. First, DietSmart figures out which of its six different diet
programs is the best fit for a client. Then, the diet plan is customized even
further to match the user's lifestyle, goals, and tastes.
"Traditional diet programs have always taken a 'one-diet-fits-all'
approach to helping people lose weight, offering either a single program or a
single line of food for one-and-all," says Tamara L. Totah, CEO and Founder of
DietSmart. "We are changing that. For the first time, dieters will have
access to programs that address their own unique goals and body chemistries."
"We're thrilled to be partnering with an online pioneer like iVillage. As
the leader in a highly influential category, iVillage will provide DietSmart
with the ideal platform to not only build our brand, but even more
importantly, drive member sign-ups cost effectively," says Andrew G. Smith,
President and Co-Founder of DietSmart.
Evidence suggests that the Internet can be a powerful weight loss tool. A
recent study conducted by Deborah Tate, a researcher at Brown University
Medical School, found that dieters who receive interactive guidance on the Web
lose an average of 3 times as much weight as those in a traditional dieting

About DietSmart
Founded in 1999, DietSmart, Inc. ( specializes in
providing both men and women with custom-tailored diet and fitness programs,
as well as community- and expert-based support. In an effort to redefine the
"one-size-fits-all" approach to dieting and weight loss, DietSmart is the
first online weight-loss and wellness web site to utilize a detailed and
extensive questionnaire to select a diet program that accommodates the
individual's lifestyle, needs and desires.

About The Women's Network The Women's Network ( and AOL
keyword: ivillage) is the leading women's network online providing practical
solutions and everyday support for women between the ages of 25 and 54. is organized into branded communities that focus on issues of
most importance to women and provide interactive services, peer support and
online access to experts through 16 content channels and several shopping
areas. Content channels include Parent Soup, allHealth, MoneyLife, Career,
Work from Home, Relationships, Beauty, Election 2000, Diet & Fitness, Click!:
Where Computers Make Sense, Pets, Travel, ParentsPlace, Food, Book Club, and
Astrology, and are complemented by stores such as iBaby, iMaternity,, an Shopping Central. Established in 1995 and headquartered
in New York City, iVillage Inc. is a new media company, recognized as an
industry leader in developing innovative sponsorship and commerce
relationships that match the desire of marketers to reach women with the needs
of iVillage members for relevant information and services.

SOURCE iVillage Inc.

-0- 06/19/2000

/CONTACT: Trish Accetta of, 212-962-8485,, for

Web Site: /


CO: iVillage Inc.; DietSmart

ST: New York




-- NYM013 --

3642 06/19/2000 06:00 EDT

Comments (1)

Muscle Recovery Posted by
Healing your muscles

To help heal muscles, eat a high protein food, and or dairy product right after a workout.

Comments (1)

Alternative Workouts Posted by
Boring Workouts

If you are tired of your regular workout routines, vary them by increasing your regular household activities, such as raking leaves, chopping fire wood, rearranging furniture, and shoveling snow.

Comments (2)

Good Posture Posted by
Good Posture

Don't forget to work out your torso during your exercise routine. Strong stomach muscles help improve your posture.

Comments (1)

Stronger Stomach Muscles Posted by
Flat Tummy

Always hold in your stomach as this makes the tummy muscles act as a girdle round your torso, thus strengthening them and acting as a support for you back (reducing back strain).

Comments (3107)

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