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Because Sun Damage = Skin Damage ... Posted by BeautyCare.com
Because Sun Damage = Skin Damage ...

Keri Introduces Skin Renewal Body Lotion, the First Body Lotion With
Sunscreeen and Alpha Hydroxy, to Renew & Protect Every Inch of Skin (1)

PLAINSBORO, N.J., June 1 /PRNewswire/ -- First, it was our faces. Next,
it was our hands. Now, thanks to Keri Lotion, even our bodies can reap the
benefits of a product containing both Alpha Hydroxy Complex and SPF 15.
As part of their commitment to all-over soft, beautiful skin, the makers
of Keri Lotion have created Keri Skin Renewal Body Lotion, the only
therapeutic body lotion with sunscreen and an Alpha Hydroxy Complex to help
renew and protect your skin. Unlike any other leading body lotion, Keri Skin
Renewal's advanced formula works two ways: the Alpha Hydroxy Complex helps
revitalize the skin's appearance, while the SPF 15 protects the skin from UVA
and UVB damage and helps to reduce the signs of premature aging of the skin.
"Avoiding sun damage is the single best thing women can do for their
skin," notes Elyse Rafal, M.D., Assistant Professor of Dermatology at
Stonybrook Medical Center. "And when you use an Alpha Hydroxy product, your
skin needs extra protection. That's why Keri Skin Renewal is such an
appealing product -- it helps protect women's skin from day to day incidental
exposure to UV rays, which can be as damaging as a burn you get at the beach."

Unleashing the Latest Therapeutic Beauty Treatment
In addition to protecting the skin from the incidental exposure to UV
rays, Keri Skin Renewal also helps improve the look of your skin through the
exfoliation process. According to Keri's skincare experts, exfoliation is a
natural process by which the skin renews itself every few weeks. As people
age this process slows. Skin Renewal's Alpha Hydroxy Complex enhances the
exfoliation process, helping to reveal fresh, younger-looking skin -- a real
benefit for women over 35 concerned about the Keri Skin appearance of their
skin. Then, Skin Renewal Lotion also uses SPF 15 sunscreen to help protect it
from UVA (aging) and UVB (burning) rays. Dermatologists agree that it is
especially important to use an SPF 15 sunscreen with an Alpha Hydroxy Complex
product because as the Complex exposes new, delicate skin, it is necessary to
provide extra protection from the damaging sun. Using an Alpha Hydroxy
Complex without SPF protection leaves new skin exposed to potential UV damage.
"Skin Renewal is not a seasonal sunscreen product -- though we think it
will be the most important skin care product this summer," notes Mark Kreston,
VP of Marketing for Keri Lotion. "Rather, Keri Skin Renewal is a year round
product that should be used every day -- the SPF 15 is there to protect newly
revealed skin from the damage associated with incidental UV exposure that
occurs everyday, 365 days a year."
New Keri Skin Renewal Lotion is currently available at drug stores and
retail outlets. The lotion is available in 6.5-ounce and 15-ounce bottles.
Keri Skin Renewal is the latest product innovation to the Keri line of
moisturizing lotions. Other products include Keri Fast Absorbing, a light
feeling moisturizer with Vitamin E and aloe; and Keri Deep Conditioning
Original, an emollient-rich lotion providing soothing moisturization for more
mature, drier skin.
Bristol-Myers Squibb is a diversified worldwide health and personal care
company whose principal businesses are pharmaceuticals, consumer medicines,
beauty care, nutritionals, and medical devices. The company is also a leader
in orthopaedic devices, ostomy care, wound management, nutritional
supplements, infant formulas, and hair and skin care products.

(1) Among leading brands, Keri Skin Renewal is the first and only body
lotion which includes an Alpha Hydroxy Complex and SPF 15 sunscreen.


SOURCE Bristol-Myers Squibb

-0- 06/01/2000

/CONTACT: Rebecca Dickson of BSMG Worldwide, 212-445-8109, or

rdickson@bsmg.com, for Bristol-Myers Squibb/

Company News On Call: / http://www.prnewswire.com/comp/269329.html or fax,

800-758-5804, ext. 269329/



CO: Bristol-Myers Squibb

ST: New Jersey

IN: MTC

SU: PDT







TH

-- NYTH098 --

6988 06/01/2000 11:26 EDT http://www.prnewswire.com



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Name:christina
E-Mail:bobsyouruncle@hotmail.com
Comment: you claim that spf 15 will protect from uva yet the fda has issued labeling restrictions, claiming you must offer atleast spf 30 to make these claims.

Name:Diana
E-Mail:d_arriaga03@yahoo.com
Comment: I am in Texas, where can I purchase the Keri Skin Renewal Lotion w/ Alpha Hydroxy Complex SPF15?

Name:Julie
E-Mail:jwolstenholme@uk.ey.com
Comment: Where can I buy Keri Lotion in the UK?

Name:priti
E-Mail:priti_khatti@yahoo.com
Comment: Hi,I am from India. i have read ur colum in beauty care d i am really impressed with ur product. i wnt a sunscreen lotion pls guide me from where i cn get u product i have seen in each & every stores bt they dnt have KERI SKIN RENEWAL. pls guide me from where i cn get it.

Name:pRIT
E-Mail:
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Name:Karin
E-Mail:kathywilson_6@hotmail.com
Comment: Please tell me where I can buy the Keri Lotion - Deep Conditioning Original formula, as it seems to be the only one that I can apply in the morning and not have to re-apply all day long. I am from British Columbia and the store that I have been buying it in was Zellers and they no longer have the Deep Conditioning formula. HELP!

Name:GeeGee
E-Mail:
Comment: I agree with Jean, some of us are very sensitive to any products that carry a fragrance. please if you could make us sensitive people happy also.

Name:nas
E-Mail:nas6670@hotmail.com
Comment: pls tell me where i can get the keri lotion deep conditioning original from in London, uk..its really important cos my aunty is obsessed about it...and she only used it once from me of the one i brought from canada..thks...

Name:Zarah
E-Mail:zarahzann@mindspring.com
Comment: I can't find the Keri Skin Renewal Lotion that I LOVE--and had to buy the Keri
Age Defy. I don't like the scent at all. Why did they change the formula?? Big mistake. I may return this new stuff. YUK!

Name:PB
E-Mail:pambdavis@aol.com
Comment: I've been using original formula for at least 20 years. Lately I've tried the advanced formula-have you changed the fragrance among the types? The fragrance in the advanced is too strong & flowery. Are they all the same?

Name:letisha
E-Mail:letishasylivia
Comment: where can i buy keri lotion in the uk , coz i need it urgently please.

Name:Kerie
E-Mail:kerie_elder@yahoo.co.uk
Comment: was wondering if u could tell me were about s i could get the keri silky smooth skin lotion from heer in london?? or maybe if i can order it on site somewhere?? thanks

Name:jm
E-Mail:khalsa951@cs.com
Comment: what percentage of alpha hydroxies does keri have in it? to be a good exfoliator it has to be 7 and up

Name:Ru
E-Mail:Potnets2002@aol.com
Comment: Where can I purchase Keri Sin Renewal Dry Skin Lotion with Alpha Hydroxy Formula with SPF15?

Name:Jacinta Gallagher
E-Mail:pooka_11@hotmail.com
Comment: Would really appreciate an answer on my email sent earlier this week as to whether or not Keri Lotion Skin Renewal has been discontinued. We are desperate for this lotion or a suitable replacement.

Name:
E-Mail:
Comment: I just wanted to let you know that I have been using keri since I was a little girl. My family and friends tell me I should be a spokes person for Keri bacause I am always promoting it. It really makes my skin soft and smooth and quite radiant. I have been receiving compliments all along. I would love to be the spokes person and tell everyone about how wonderful all of your products are. Thank you.

Name:
E-Mail:
Comment: Does Keri have a formula with Sunscreen in it? It is the only lotion that works for me. I have exima and my Dr. recommended it when I was a little girl and I have been using it ever since. It is the only thing that keeps me from itching and keeps me skin smooth and soft.

Name:Ruth
E-Mail:rockinrobin51@vcmails.com
Comment: Where can I find Keri lotion with the "alpha hydroxy formula w/SPF15? I just love it. I live in Fort Wayne, In. Walgreens used to carry it. Thank you.

Name:Jean Reblitz
E-Mail:art2jean2@webtv.net
Comment: PLEASE MAKE THIS AVAILABLE IN A "FRAGRANCE-FREE" FORM FOR THOSE OF US WHO ARE SENSITIVE TO PERFUMES!!! I TRIED THE "ALPHA HYDROXY FORMULA w/SPF 15". THE FRAGRANCE MADE MY EYES BURN SO BADLY THAT I HAD TO RETURN IT. HOWEVER, I DID LOVE THE FEEL OF THE LOTION AND CERTAINLY LIKE THE IDEA OF ALPHA HYDROXY + SPF, SO I WOULD LOVE TO SEE IT MADE TOTALLY WITHOUT ANY FRAGRANCE--PRETTY PLEASE?

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