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Search: Match: and DietSmart Partner to Provide Women With Personalized Weight Loss Programs Posted by and DietSmart Partner to Provide Women With Personalized Weight Loss Programs

Designed by Top Celebrity Trainers and Nutritionists, Online Diet System is
First Solution Custom-Tailored for Individual Body Chemistry

NEW YORK, June 19 /PRNewswire/ -- iVillage Inc. (Nasdaq: IVIL), operator
of, the leading women's network online, and DietSmart, a leading
provider of personalized weight loss programs online, today announced a multi-
year agreement to introduce DietSmart's programs to's 4.9 million
members. As part of the agreement, DietSmart will become a sponsor throughout with key positioning in the network's Diet & Fitness and
allHealth channels.
Through the alliance, members and visitors will have access
to some of the top trainers and nutritionists in the world. DietSmart's team
of experts includes renowned nutritionist Dr. Tony Perrone and celebrated
trainers Kathy Kaehler, Nancy Kennedy, Michael George, and Bobby Strom, who
list among their clients Denzel Washington, Cindy Crawford, Jennifer Lopez,
Bruce Willis, Angelica Houston, Meg Ryan, and Michelle Pfeiffer.
"At iVillage, we always seek to partner with innovators who can help us
deliver the best solutions to our audience," said Sujay Jhaveri, Vice
President of Strategic Development for "We believe DietSmart
will be a key leader in developing truly personalized weight loss programs on
the Internet -- a category we believe is set to take off."
As part of the agreement, DietSmart will be providing members
with uniquely customized weight loss programs, tailored to fit their
individual body chemistries. DietSmart's technology supports two levels of
customization. First, DietSmart figures out which of its six different diet
programs is the best fit for a client. Then, the diet plan is customized even
further to match the user's lifestyle, goals, and tastes.
"Traditional diet programs have always taken a 'one-diet-fits-all'
approach to helping people lose weight, offering either a single program or a
single line of food for one-and-all," says Tamara L. Totah, CEO and Founder of
DietSmart. "We are changing that. For the first time, dieters will have
access to programs that address their own unique goals and body chemistries."
"We're thrilled to be partnering with an online pioneer like iVillage. As
the leader in a highly influential category, iVillage will provide DietSmart
with the ideal platform to not only build our brand, but even more
importantly, drive member sign-ups cost effectively," says Andrew G. Smith,
President and Co-Founder of DietSmart.
Evidence suggests that the Internet can be a powerful weight loss tool. A
recent study conducted by Deborah Tate, a researcher at Brown University
Medical School, found that dieters who receive interactive guidance on the Web
lose an average of 3 times as much weight as those in a traditional dieting

About DietSmart
Founded in 1999, DietSmart, Inc. ( specializes in
providing both men and women with custom-tailored diet and fitness programs,
as well as community- and expert-based support. In an effort to redefine the
"one-size-fits-all" approach to dieting and weight loss, DietSmart is the
first online weight-loss and wellness web site to utilize a detailed and
extensive questionnaire to select a diet program that accommodates the
individual's lifestyle, needs and desires.

About The Women's Network The Women's Network ( and AOL
keyword: ivillage) is the leading women's network online providing practical
solutions and everyday support for women between the ages of 25 and 54. is organized into branded communities that focus on issues of
most importance to women and provide interactive services, peer support and
online access to experts through 16 content channels and several shopping
areas. Content channels include Parent Soup, allHealth, MoneyLife, Career,
Work from Home, Relationships, Beauty, Election 2000, Diet & Fitness, Click!:
Where Computers Make Sense, Pets, Travel, ParentsPlace, Food, Book Club, and
Astrology, and are complemented by stores such as iBaby, iMaternity,, an Shopping Central. Established in 1995 and headquartered
in New York City, iVillage Inc. is a new media company, recognized as an
industry leader in developing innovative sponsorship and commerce
relationships that match the desire of marketers to reach women with the needs
of iVillage members for relevant information and services.

SOURCE iVillage Inc.

-0- 06/19/2000

/CONTACT: Trish Accetta of, 212-962-8485,, for

Web Site: /


CO: iVillage Inc.; DietSmart

ST: New York




-- NYM013 --

3642 06/19/2000 06:00 EDT

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