The Electronic Giant's Popular Dietary Supplement, Brite Bites, is a Smash Among Overweight English Consumers Posted by BeautyCare.com
Pound for Pound QVC Weighs in With the British

The Electronic Giant's Popular Dietary Supplement, Brite Bites, is a Smash Among Overweight English Consumers.

KING OF PRUSSIA, Pa., July 24 /PRNewswire/ -- While the United States has
55 percent of its population who are overweight, England isn't very far
behind. With nearly 51 percent of people living in London carrying around
those extra pounds, QVC decided the time was right to offer its most popular
health product -- Lite Bites -- repackaged especially for English consumers.
Marvin Segel, whose firm, Segel Associates, initially introduced the Lite
Bites Fat Fighting System to QVC more than five years ago, also serves as the
on-air spokesperson for the product. According to Segel, Brite Bites' sales
are exceeding QVC's projected estimates when QVC London first introduced the
product in October 1999.
"We decided to introduce the British version of Lite Bites on QVC because
of the tremendous success we've had here in the United States," Segel said.
"Our programming in London is similar to what we offer here, and we were
pleased that the product completely sold out three shows earlier than
expected."
Since Segel and QVC London began featuring Brite Bites on the air, more
than 750,000 bars have been ordered, generating 750,000 British pounds
sterling in sales. This compares to the $10 million of Lite Bites sold last
year in the United States.
Segel attributes the initial interest in Brite Bites among English
consumers to flavor, consistency and performance.
"We're finding that the product is a perfect complement to the revered
English tradition of afternoon tea. Our English customers seem to enjoy the
taste and texture of Brite Bites and, of course, the dietary advantages,"
Segel added. Segel, who lost 80 pounds as a result of using the Lite Bites
himself more than four years ago, anticipates continued growth in England as
well as in the United States.
"Our message to anyone who wants to lose weight is to adopt a lifestyle
that includes healthy eating, exercise and a positive attitude, as well as
overcoming the feeling that being fat means being a failure. It's obviously a
universal message, and we look forward to communicating it in England and
eventually other parts of Europe, as well."
Segel added that QVC viewers in London have begun writing him letters,
many of whom responding to his message that "unhealthy diets, not the dieters
themselves, are the failure."
Lite Bites(R) premium nutrition bars are specially formulated with a
fat-fighting custom herbal blend and 22 important vitamins and minerals. They
are sold as part of a total lifestyle system for weight management, come in
12 flavors, and have a well-founded reputation for excellence in taste. Lite
Bites(R) is a registered trademark of AMBI Inc.(Nasdaq: AMBI). AMBI develops
and markets proprietary nutrition products.
QVC, Inc., a $3 billion company, is an e-commerce leader, marketing a wide
variety of brand name products in such categories as home furnishing,
licensed products, fashion, beauty, electronics and fine jewelry. QVC
reaches over 73 million homes in the United States. Its international
universe is 35.2 million combined homes with QVC UK and QVC Germany. Other
divisions/subsidiaries include iQVC, Q Direct, QVC Publishing, Q Records,
QVC Local, QVC ProductWorks and Pioneer Studios. The QVC Studio Tour is
located at the company's world headquarters in West Chester, PA.
Segel Associates, headquartered in King of Prussia, Pennsylvania, is a
marketing consulting firm that provides product positioning exclusively for
QVC. For the past five years, the company has helped large corporations,
medium-sized businesses and entrepreneurs brand their products to appeal to
QVC's national and international consumer audience.


SOURCE Segel Associates

-0- 07/24/2000

/CONTACT: Dava Guerin of Guerin Public Relations, 215-914-2040 or

cellular, 215-262-0740, for Segel Associates/

(AMBI)



CO: Segel Associates; QVC; QVC London; AMBI Inc.

ST: England, Pennsylvania

IN: FOD HEA

SU:





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7085 07/24/2000 11:10 EDT http://www.prnewswire.com