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Fat Kids: Are Food Companies to Blame? Posted by BeautyCare.com
Fat Kids: Are Food Companies to Blame?

Promar Looks at the 'Curse of Abundance'

ALEXANDRIA, Va., Oct. 19 /PRNewswire/ -- When Dr. Kelly Brownell, director
of the Yale University Center for Eating & Weight Disorders, said, "To me,
there is no difference between Ronald McDonald and Joe Camel," it should have
sent a chill down the spine of executives at every major food and beverage
company in America.
The rising number of conferences on obesity, the warnings about food
allergies, the continuing concerns about additives approved years ago by
government agencies focus a bright light on the vulnerability of food and
beverage manufacturers as they confront the looming crisis in children's
nutrition.
According to Promar International analyst John Hedlund, "The problem today
is unlike anything before. Children are not deprived of nutritious food.
They are not the undernourished of a few generations past. Instead they
suffer from 'too much.'" Too much of a good thing has become a reality for
many American children and Hedlund observes, "In the media attention that this
issue is generating and the inevitable policy debate, food companies and food
service operators are certain to be singled out as guilty parties."
Promar International's new study, "THE CURSE OF ABUNDANCE: What the crisis
in children's nutrition means for food and beverage companies", dissects the
major issues and explores the particularly vexing problems the food industry
faces. The study then goes on to outline practical strategies companies can
adopt to meet the challenge of satisfying the sometimes conflicting demands of
young consumers, their time stressed parents and the interests of the public
health community.
"THE CURSE OF ABUNDANCE" is available at a pre-publication discount
through October 31. Study details including a table of contents can be viewed
in Adobe format at:
http://www.promarinternational.com/Brochures/Children'sNutrition2.pdf .

About The Company: Promar International specializes in providing
strategic marketing assistance to the food, beverage, and agribusiness
sectors. We are global in our reach, with offices in North America, Latin
America, Europe, and Asia. For additional information about Promar please
visit http://www.promarinternational.com.

Contact:
Kurt Redenbo, 703/739-9090 or kredenbo@promarinternational.com
PROMAR International
1625 Prince Street, Suite 200
Alexandria, VA 22314 USA


SOURCE Promar International

-0- 10/19/2000

/CONTACT: Kurt Redenbo of Promar International, 703-739-9090 or email:

kredenbo@promarinternational.com/

Web Site: /http://www.promarinternational.com/



CO: Promar International

ST: Virginia

IN: AGR FOD HOU

SU:



VW

-- DCTH002 --

8612 10/19/2000 10:30 EDT http://www.prnewswire.com






Name:Tracy Johnson
E-Mail:tracynick88@uneedspeed.net
Comment: IT IS THE FAULT OF THE PARENT FOR THEIR CHILDREN BEING OBESE UNLESS THEY HAVE A MEDICAL CONDITION THAT MAKES THEM THAT WAY. IT IS THE RESPONSIBILITY OF THE PARENT TO MAKE SURE THAT THEIR CHILD EATS HEALTHY AND DOES NOT ""OVEREAT"". I THINK IT IS REALLY SAD THAT PARENTS CAN'T REALIZE THIS AND OPEN THEIR EYES TO WHAT IS REALLY GOING ON AND WHOSE FAULT IT REALLY IS, """THEIRS""".

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