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Editorial Makeup Secrets
by Elke Von Freudenberg

As an editorial makeup artist, I am asked quite often about tricks that I use for photography makeup that can be adapted to applying your own makeup everyday. Well, today's your lucky day. In our on-going series you'll see, step by step, feature by feature, just a few cool tips & tricks of the trade! But shhhh, don't tell anyone you heard it from me!

How much time do you have? Want to shave valuable time off your makeup routine?

The first thing you have to do is start analyzing how long it actually takes and why. You can't shorten your time span if you don't know what it is that is slowing you down. The best thing to do is have a 2nd party take notes while you're applying your own makeup, or you can do this part yourself. Apply your makeup, and have yourself, or your 2nd party write down absolutely every time you hunt for something, go back and fix a mistake, apply more, take off, clean up, etc. You'd be amazed at how much time you're wasting and you don't even know it.

Make it easy by categorizing your notes by feature, such as foundation application, then eyes, then lipstick, or however your makeup routine goes. Once it's down on paper, everything will make sense. Go over your notes and see exactly what it is that is holding you back.

  • Are you applying more concealer than you need, only to try and blend it off?
  • Or maybe you're taking too much time blending your foundation, because it's not going on right?
  • Are precious moments wasted in trying to get that lip line perfect?

And so on. Get real specific. Once you're done with the specifics, the last step is to time yourself. Hmmm, so exactly how long did it take?

Done? Great! Breathe, relax. Don't worry! In our makeup series, we'll be there, going over every step with you to help you get your makeup routine tuned up! So let's go!

Editorial Makeup Secrets
Foundation: Choosing the Right Color
Foundation: Application Techniques

Do you have a specific makeup question? Email us! We'll include it in our Ask the Expert section.

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