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Home :: Trends / Features / Foundation Part Two
Editorial Makeup Secrets
by Elke Von Freudenberg

Foundation: Application Techniques

There's only so many ways to apply foundation, so let's clarify the three main techniques:

1. Applying with your fingers
Applying with your fingers, allows your foundation to 'blend' into your skin for a more natural look. Why? The heat of your hand makes the foundation melt in more and your foundation will look more like skin. Have a too heavy foundation? Apply with your fingers and blend. Fingers also give you the luxury of applying EXACTLY where you want it. Need better coverage? Dab on with a finger and tap. Don't blend, it'll come right off. By tapping, you're pressing the foundation right where you need it.

2. Applying with a sponge
Does your foundation seem to not go on? The culprit could be your sponge. Sponges are great for absorbing, picking up, erasing. Especially foundation. It all goes into the sponge, and not on your face, especially if you use those 'go on like water' foundations. (You'll get better results using your fingers.) Sponges are great for heavy duty cream bases, stick foundations, and oil-based foundations. You get better control over those products. Otherwise, use sponges only to blend edges, take off too much product, or erase a product completely. Want a trick of the trade? Use your sponge to get creative with your foundations. Want a heavier coverage? Apply a dab of loose powder on the sponge first, then foundation, then apply. The loose powder will thicken up your base. Want to make a oil-based foundation less oily? Loose powder works here too to 'soak up' more oil before you apply. Want a summer tint? Dampen your sponge with sunscreen first, then foundation. You have your foundation tint with SPF. Want to make a thick stick or cream foundation thinner? Apply with a water-dampened sponge to create a see-through color. (Tip: A water dampened sponge isn't too friendly with the oil-based foundations. Oil and water don't mix unfortunately.)

3. Applying with a foundation brush
Foundation brushes are getting a big plug lately, not because it's a hip new item, but because of the control you have when you use it. Foundation brushes don't soak up any product, and applies the product directly on the surface of the skin, as opposed to into your skin like your fingers. With this, you get better coverage, and you'll be apt to use less because it's not disappearing. And you can easily apply more as you need it,without a caking effect. Just like a mascara wand makes mascara go on easier, so does a foundation brush.

Want foundation to adhere better?
Here's one of my favorite photography tricks. Dust a small amount of loose power lightly on clean or moisturized skin first. Then apply foundation as normal. You'll get less break through shine and your base will 'adhere' to the powder, for longer lasting wear. Great for oily skin as well.

Editorial Makeup Secrets
Foundation: Choosing the Right Color
Foundation: Application Techniques

Do you have a specific makeup question? Email us! We'll include it in our Ask the Expert section.

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