French Fragrances Changes Corporate Identity To FFI Fragrances

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French Fragrances Changes Corporate Identity To FFI Fragrances Posted by
French Fragrances Changes Corporate Identity To FFI Fragrances

MIAMI, May 22 /PRNewswire/ -- French Fragrances, Inc. (Nasdaq: FRAG), a
leading manufacturer and marketer of prestige fragrances, announced today that
it has updated its corporate identity to "FFI Fragrances" to better reflect
the significant transformation of its business since its inception in 1992.
E. Scott Beattie, Chairman, President and Chief Executive Officer,
commented, "We are pleased to announce this change in corporate identity, as
we feel the name 'FFI Fragrances' more accurately depicts our current business
and better embodies the future direction of our Company. Throughout the past
eight years, we have experienced tremendous growth through our ability to
successfully build a strong portfolio of brands. This change not only
reinforces our strategy of becoming a multi-branded resource for our key
retailers and suppliers, but also will enable us to brand our corporate
identity going forward."
The new "FFI Fragrances" corporate identity and logo will be prominently
displayed on the Company's new e-commerce business-to-business web site, which
is expected to be launched this summer. This web site will serve as a
showcase for building awareness of the Company's products, as well as provide
intranet and extranet capabilities. It also will allow the Company to better
and more efficiently serve its retailers and suppliers.
The new "FFI Fragrances" logo can be seen in the Company's Annual Report,
which currently is being mailed to shareholders. The Company currently does
not intend to change its legal or trading name from French Fragrances, Inc. to
FFI Fragrances.
FFI Fragrances is a rapidly growing manufacturer and marketer of prestige
fragrances and related skin treatment and cosmetic products in the
approximately $40 billion U.S. cosmetics and toiletries industry. Through its
e-commerce business-to-business platform, FFI Fragrances sells its products to
more than 35,000 retail locations, including department stores, mass
merchants, drug stores and independent fragrance, cosmetic and specialty

Company Contact: Gretchen Goslin,
Executive Vice President, Marketing

Investor Contact: Investor Relations:
Stacey Bibi/Shannon Moody/Natasha Boyden
Financial Media Relations:
Michael McMullan/Shannon Stevens
Morgen-Walke Associates
(212) 850-5600

"Safe Harbor" Statement under the Private Securities Litigation Reform Act
of 1995: The statements contained in this release, which are not historical
facts, are forward-looking statements that are subject to risks and
uncertainties that could cause actual results to differ materially from those
set forth in or implied by forward-looking statements, including supply
constraints or difficulties; the substantial indebtedness of the Company; the
impact of competitive products and pricing; the Company's ability to
successfully integrate acquired businesses and new brands into the Company;
changes in the retail industry; the effect of business and economic
conditions; and other risks and uncertainties. Readers are cautioned not to
place undue reliance on these forward-looking statements which speak only as
of the date hereof. The Company assumes no responsibility to update or revise
forward-looking statements contained herein to reflect events or circumstances
following the date hereof.

SOURCE French Fragrances, Inc.

-0- 5/22/2000

/CONTACT: Gretchen Goslin, Executive Vice President, Marketing, French

Fragrances, 305-818-8110 or; or Investor

Relations, Stacey Bibi or Shannon Moody or Natasha Boyden; or Financial Media

Relations, Michael McMullan or Shannon Stevens, all of Morgen-Walke

Associates, 212-850-5600/


CO: French Fragrances, Inc.; FFI Fragrances

ST: Florida, Canada, Puerto Rico




-- FLM039 --

4219 05/22/2000 17:39 EDT

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