Fragrance Direct Launches Affiliate and Partner Marketing Programs

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Fragrance Direct Launches Affiliate and Partner Marketing Programs Posted by
Fragrance Direct Launches Affiliate and Partner Marketing Programs

Offering one of the Largest Selections and Best Prices
For Fragrance on the Internet

ANN ARBOR, Mich., July 13 /PRNewswire/ --, a wholly
owned subsidiary of PTN Media, Inc. (OTC Bulletin Board: PTNM) and a leading
fragrance retailer, today announced the launch of its affiliate and partner
marketing programs.
The Fragrance Direct Affiliate and Partner Programs allow partners to
quickly enable their websites to offer to their customers and users one of the
largest on-line selections of perfume, gift sets and other beauty products.
"We are excited to announce our new affiliate and partner programs," said
Fragrance Direct President Peter Klamka. "We have created a fun and exciting
shopping experience on Fragrance Direct and are pleased by the interest that
we have received from partners who want to offer our wide selection of
fragrance products to their customers."
The Affiliate and Partner programs, designed and managed by Dynamic Trade,
will allow Fragrance Direct to extend its offer to the large and growing
online consumer audience. It will soon launch the programs with anchor
partner, a leading online source of fashion commerce, news
and information.
"Utilizing Dynamic Trade's programs and relationships with qualified Web
partners to promote its online offers, Fragrance Direct will motivate
consumers to not only visit its Web site, but more importantly, complete
transactions," noted James Crouthamel, President & CEO of Dynamic Trade.
"Dynamic Trade will be supplying Fragrance Direct with the Web's highest
level of service combined with cutting-edge technology."

About Fragrance Direct, a leading online fragrance retailer, offers one of
the largest selections of fragrances and gift sets on the Internet. was founded by Peter Klamka, CEO and President of PTN
Media, who is a former fragrance industry executive.

About Dynamic Trade
Established as an industry innovator, Dynamic Trade
( ) is the leading performance-based, online marketing
company that blends service, technology and market knowledge to provide an
all-inclusive, outsourced solution to help marketers drive online transactions
through high quality Internet partnerships. Through its innovative
I-Performance Marketing(SM) suite of products, Dynamic Trade offers customized
Partner, Affiliate, M2M and e-Mail Programs to develop, manage and enable
effective "pay-for-performance" partnerships for marketers such as: Discover
Card, Time Inc., Eddie Bauer, Hammacher Schlemmer, Neiman Marcus, Orvis,
Spiegel, Crutchfield and

This release contains forward looking information and therefore it
necessarily involves risks and uncertainties. Factors that could cause actual
events to differ materially from these forward looking statements include but
are not limited to those risks detailed in PTN Media's Securities and
Exchange Commission filings.

SOURCE Fragrance Direct

-0- 07/13/2000

/CONTACT: Amber Muncey of, 734-327-0579; or P.J.

O'Neil of Dynamic Trade, 312-644-6515, ext. 131, or

Web Site: /

Web Site: /

Web Site: /

Web Site: /


CO: PTN Media, Inc.; Fragrance Direct; Dynamic Trade

ST: Michigan




-- DETH014 --

4293 07/13/2000 11:11 EDT

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