Personal Beauty ASP Announces Leading Try It On Solutions and Showcase

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Personal Beauty ASP Announces Leading Try It On Solutions and Showcase Posted by
Personal Beauty ASP Announces Leading Try It On Solutions and Showcase

Internet Destination

Makeover Networks Announces the Launch of Next Generation 'Try It On'
Solutions and

SAN MATEO, Calif., July 17 /PRNewswire/ -- Makeover Networks Inc. (MNI),
the leading Application Service Provider (ASP) for the over $70 billon beauty
and fashion industries, today announced the launch of its comprehensive try it
on technology services. MNI offers a revolutionary end-to-end solution where
users can easily and quickly try on the latest hairstyles, hair colors, color
cosmetics and accessories, all on their own image. MNI also officially
launched, MNI's showcase Internet destination.
MNI syndicates the Internet's most scalable and detailed end-to-end try it
on solution to the multi-billion dollar personal beauty and fashion markets,
raising merchandising, branding and customer satisfaction to new levels.
Through a strategic partnership with Internet Pictures Corporation (iPIX), the
leader in visual content solutions, MNI offers preeminent imaging technologies
that allow for dynamic makeovers on models or user-uploaded images. iPIX's
"Rimfire" technology enables Web sites to capture still photos, audio and
video directly from end users, thus allowing MNI consumers to drag and drop
their photos from any digital camera, scanner, CD or floppy disk directly onto
the Web page, ready for cosmetics, hairstyles or accessories to be applied.
MNI's solution provides a customizable platform to meet the individual needs
of business partners in the cosmetics, hair care and accessories industries.
"We founded MNI to enable the huge beauty, fashion and accessories
industries with their own killer-app, something that powers branding, offers
unmatched merchandising opportunities, grows user loyalty and drives commerce.
To do this we maximized the power of try it on technology and combined it with
the dynamic functionality of the Internet," said Lori Von Rueden, President
and co-founder of Makeover Networks. "With the syndication of our
comprehensive application services, we can provide state-of-the-art makeover
functionality to both Internet and trusted brick-and-mortar brands."
As a showcase for its robust try it on functionality, MNI developed The newly launched site utilizes sophisticated digital
imaging technology to capture, optimize and store user-uploaded images, making
fashion and beauty changes point-and-click simple. Hairstyles, hair colors,
color cosmetics and accessories are then applied to the images to provide
millions of consumers with the ability to perform seamless, real-time
makeovers on their own image.
"With unmatched imaging technologies and personalization, Makeover
Networks' applications are enabling online beauty and fashion enterprises to
address users' needs at a completely new level," said Robin Richards Donohoe,
Managing Director, Draper Richards LP, a venture capital firm. "After
bringing the best-selling women's software product of all-time (SegaSoft's
Cosmopolitan Virtual Makeover), to market, who better than the founders of
Makeover Networks to provide a glimpse of what online personalization can
really mean."

About Makeover Networks Inc (MNI)
Makeover Networks Inc. ( /, an Application Service Provider, syndicates
interactive try it on tools and services to the multi-billion dollar beauty,
fashion and accessory industries. MNI is re-inventing the makeover experience
for the digital age and offers an unparalleled solution to host and deliver
personalized try it on functionality. MNI will customize solutions for a
variety of client partners -- portals, e-tailers, manufacturers; brick and
mortar retailers and hair care specialists. MNI is strategically partnered
with Internet Picture Corporation (iPIX) and funded by Draper Richards and
Venture Management Associates, among others. The company is headquartered in
San Mateo, CA.

SOURCE Makeover Networks Inc.

-0- 07/17/2000

/CONTACT: press, Peter Evers of Magnet Public Relations, Inc.,

415-282-8800, or, for Makeover Networks Inc.; or investors,

Lori Von Rueden of Makeover Networks Inc., 650-401-5780, or

Web Site: /

CO: Makeover Networks Inc.

ST: California




-- SFM119 --

9181 07/17/2000 08:31 EDT

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