Giorgio Armani Parfums Launches Mania

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Giorgio Armani Parfums Launches Mania Posted by
Giorgio Armani Parfums Launches Mania

NEW YORK, July 28 /PRNewswire/ -- Giorgio Armani's newest signature
fragrance for women, is launching exclusively at all Giorgio Armani boutiques
this week, announced Jack Wiswall, Senior Vice-President and General Manager,
Giorgio Armani Parfums.
As the latest addition to the Giorgio Armani Parfurms stable, Mania
continues to support Mr. Armani's impeccable sense of style. Like the fashion
designs of Giorgio Armani, Mania is the expression of sophisticated elegance
and was created with simple, rich materials of the highest quality.
"When I created Mania, I wanted not a scent, but a fragrance for the skin.
Something very intimate which would bring out emotion in women -- sensuality,
mystery and passion. Mania is my symbol of seduction," said Armani.
The Mania fragrance lineup contains a simple and concise list of products.
There are two Eau de Parfum sprays, 1.7 oz and 3.4 oz at $52.50 and $65.00,
respectively. The fragrance is also available in a .5 oz Parfum, retailing
for $150.00. As for the ancillary products, Mania will launch with a 6.7 oz
Hair and Body Shampoo, priced at $30.00 and the 6.7 oz Moisturizing Body
Lotion, retailing at $38.50.
Mania will launch in all Giorgio Armani boutiques across the country
including Bal Harbour, Boston, Chicago, Las Vegas, Los Angeles, Manhasset, New
York, Palm Reach and San Francisco.
The Mania advertising campaign kicks off with captivating advertising
images shot by Patrick Demarchalier with model Vivian Solari.
Giorgio Armani Parfums, a division of L'Oreal USA markets and distributes
the following brands: Armani for Men, Acqua di Gio, Acqua di Gio for Men and
Emporio Armani Fragrances.

SOURCE Giorgio Armani

-0- 07/28/2000

/CONTACT: Kelly McNamara, Assistant Vice-President of Public Relations of

Giorgio Armani Parfums, 212-984-4514/

Web Site: /

CO: Giorgio Armani; L'Oreal

ST: New York




-- NYF009 --

0242 07/28/2000 06:00 EDT

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