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Coty Beauty Introduces 'Adidas Moves for Her' Posted by BeautyCare.com
Coty Beauty Introduces 'Adidas Moves for Her'
Coty Inc.'s U.S. Division Launches New Women's Fragrance Under the Adidas Name
NEW YORK, Aug. 11 /PRNewswire/ -- Coty Inc., the world's leading
manufacturer and marketer of fragrance in the mass and prestige categories,
today announced the launch of Adidas Moves for Her, a new women's fragrance
that will be available in stores October 2000. Adidas -- including the
successful Adidas Moves for Men introduced by Coty in 1999 -- is already a key
brand in Coty's portfolio, and is currently distributed in 32 countries
including the United States. Adidas has proven to be one of Coty Inc.'s
strongest "power-brands," with dozens of different products sold worldwide.
The new women's fragrance leverages the status and worldwide recognition
of the Adidas brand name and builds on the strong momentum of Adidas Moves for
Him, the year-old men's cologne that has become one of Coty's best-selling
fragrances. Coty expects Adidas Moves for Her to be a top-selling fragrance
for the 2000 fall and holiday shopping season.
Adidas Moves for Her will be sold at over 16,000 retail outlets in North
America. Promotions and a print advertising campaign scheduled to run in
national consumer magazines starting in the fall will support the launch.
Coty Inc. chairman and CEO Peter Harf says: "Our success with Moves for
Him provided an excellent platform to launch a women's fragrance based on the
spirit and values of the Adidas brand. Adidas is one of our strongest core
brands and consumers worldwide are responding positively to grooming products
based on the brand. We have high expectations for the Moves for Her launch."
Mr. Harf also added that "Adidas is one of the few sports and performance
brands that has successfully entered the fragrance and grooming market and
continues to grow, which is testimony to Adidas' ongoing and diverse appeal."
The new Adidas Moves for Her fragrance is categorized as an "energetic
citrus floral." The Adidas brand spirit is based on performance, athleticism
and vitality, and the new scent supports those values. The top notes of Moves
for Her include the following accords: tomato leaf, adrenaline, gingerale,
green apple, and the additional ingredients white currant, cyclamen, ozone and
tagette. The fragrance's middle notes include an intuition accord, waterfall
freesia, rose, geranium, cedarwood and lavender. Dry notes include natural,
earthy green, clean musk and sheer woods.
The Adidas Moves for Her line includes six products:
* 1.7 fl. oz. eau de toilette spray - $26.00;
* 1 fl. oz. spray - $21.00;
* .5 fl. oz. spray - $16.00;
* .25 fl. oz. introductory sampler spray - $6.95;
* 6.7 fl. oz. shower gel - $8.00; and
* 6.7 fl. oz. body lotion - $8.00.
(*Note: all prices are suggested retail.)
About Coty Inc.
Coty Inc. is the world's leading manufacturer and marketer of personal
fragrances, and a leader in the categories of color cosmetics and skin
treatments in both the mass and prestige markets, with over US$1.7 billion in
annual net sales. The privately held company as it exists today is
headquartered in New York City and was organized in 1996 to operate the
worldwide fragrance and cosmetics businesses of Germany's Joh. A. Benckiser
GmbH. Additional information is available at Coty.com.
SOURCE Coty, Inc.
/CONTACT: Arthur Gallego of Coty Inc., New York, 212-479-4408/
CO: Coty, Inc.
ST: New York
IN: REA HOU
-- NYF002 --
1991 08/11/2000 06:00 EDT http://www.prnewswire.com
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