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December 1999

Mental Beauty for the Salon Artist

Posted Wednesday, December 15, 1999 - 1:09 by BeautyCare.com
Mental Beauty For the Salon Artist

by Elke Von Freudenberg

It's been a long day at the salon, and as the last client comes in for the day, my mind starts to drift towards something else. Anything else. The hardest part is usually not the actual creative service itself, but the mental one. In a service driven business such as ours, it's important that we not only stay creatively alert, but mentally alert as well.

So what gets in our way? Energy or the lack of it. The top reasons that we are familiar with come from lack of food or lack of sleep, but really, the #1 reason is from lack of mental energy.

Where does this energy come or not come from? The client. How is that possible? Through touch. By touching your client, as we must do, we pass energy back and forth. Ever notice that when you're working on an angry or upset client, that you're drained by the time you're done, even though you were energized and happy when she walked in? What happened? Touch. Though I'm by no means a doctor or medical expert in this matter, I've noticed that my client's energy more than often rubbed off on me. Since it's really hard to avoid touching your client during the course of your service, here are some mental mind games that you can use to stay mentally alert and positive.

"Positive over Negative."
You're on top of the world. You just got a raise and the new makeup/hair collection came in. Your client sits down and you notice she's not a happy camper. What do you do? Tell yourself mentally that any positive energy you have is and will be stronger and more powerful than her negative one. Okay, maybe it's not, but your mind doesn't know the difference. You just said so. Keep focusing on it and you'll notice that your mood won't change. Why? You'll find yourself actually focusing your positive energy onto her. The best part? Your client will more than likely walk away happier than when she came in.

"Where do I start?"
Your client is ready for her service and you don't know where to begin. Don't be so hard on yourself. The best part of a service, especially a makeup service, is that you can really start anywhere you want. At a loss for creativity? Go by instinct. Shut off the brain, and go by your gut. What hit you first as you looked at the client? Her lips, her skin, her eyes? Your gut reaction is always the best look to go with. The hardest lesson I learned in the beginning of my career was not to go against my instinct. If I changed my mind and went with what I thought mentally would work, I always was unhappy with it in some way at the end.

"I'm not good enough."
It's the number one thing I hear from my assistants as I give them more responsibility. They hesitate at doing more, when they've been doing just fine so far. What happened? Usually it was a mental thought. If you feel 'not good enough', get outside of your head. Your negative thoughts can actually reinforce itself in your creative process by producing something you don't like anyway. It's one of those mental, "See? I told you so!"....Tell your mental thoughts to take a hike, and concentrate on your creativity. Think from your arm down, not the neck up. Some of the best looks I've been lucky to create are the ones where my mind went blank,and I literally don't even remember doing them. I looked at the finished work, and thought, 'did I do
that?'. I like to think that those looks were created when the heart took over.......

"I don't like it."
Your client obviously doesn't like the new look you're doing. The hardest part is not to take it personally. You're crushed, you're hurt, but really, it's not you she doesn't like. It's her image in the mirror. And believe me, it's one that you can easily fix. Start thinking of ways to solve any beauty crisis that may come your way. Be a beauty problem solver. Laugh and think of it as the next great challenge. What would Kevyn Aucoin, or Orlando Pita do in this situation? After a million photo shoots where I can have an art director, a photographer, a hairstylist,a model, a client, a wardrobe stylist, AND an assistant, all say they don't like something, believe me, it's a breeze when it's only coming from 1 person. Repeat after me, "I can fix anything".

"I feel a storm coming on."
Your client's very upset. Or worse. Angry. Anger is almost always shown in loudness. And the louder someone is, they harder they're trying to be heard. Like the little child who is screaming as opposed to crying. What do they want? Just someone to listen. That's all. You don't have to really say anything, just let them talk. Be cordial, polite, kind. I know, it's hard to do when you either want to deck them, or cower behind the chair. But realize that how you respond (either positively or negatively) is how they're going to remember you. (Hey, you're going to remember them forever as that angry client, right?) Also, gently smile. It's really hard to stay angry at someone who's smiling at you. Listen to the words, not the anger. Hear what they're trying to say, and become the problem solver. What can you do to solve their problem? You'll find once you take the time to listen, the decibel level lowers too. Think of how you would like to have a complaint solved. It's the always the nicest ones that smiled, nodded, and were polite to you as they solved the problem that you ended up walking away feeling relieved.

"Where's my coffee?"
Okay, so you're just plain tired. Why? You'd be surprised that most likely it's from the words you were speaking all day and not the lack of coffee. Okay, be honest, where they worthwhile? The words I mean. Idle gossip, chatter and meaningless chit chat can really do a number on you. And you go home tired, wasted, and not really remembering much of your day. Why is that so? Because the levels of conversation you had during the day were pretty much useless. Lets face it, your intelligent brain never got the chance to speak up. Who cares that your client is having an affair and that you couldn't get your dry cleaning picked up this morning and so on? If you find yourself spending more mental time on words that have meaning, you actually do walk away feeling better about yourself, and a little better about your world.

The key to all this? You have the power to control all those thoughts that are chattering in your head. Make it a priority to create and listen to the positive new ones. And you just may find yourself changing your clients day as well as your own. Comments (0)

The Top 10 New Makeup Brushes

Posted Wednesday, December 15, 1999 - 0:22 by BeautyCare.com
The Top 10 New Makeup Brushes
And why every makeup artist should have them.

By Elke Von Freudenberg

1. Small Pointed Spongette
This is not just your ordinary eye shadow applicator. Made out of rubber, this new tool is perfect for applying creams, cream eye shadow, as well as for blending. The rubber tip is even more durable, and softer than your normal sponge applicator. Also great for blending concealer, applying dark eye shadows and smudging eyeliner underneath the eyes.

2. Squirrel Precision 2
Apply your eye pencil, then with the brush, blend the pencil until all the rough edges are smooth. Then apply your eye shadow. By blending your pencil first, you create the perfect smoky eye. Also great for applying extra shadow in the crease, or a dot of white or shimmering eye shadow to the eyelid. A great editorial makeup trick? Use to apply lip gloss exactly where you want it.

3. Eye Contour 'Cabra' hair
(a super soft version of goat hair)
Creating the new definition in the crease is easy. This brush applies and blends eye shadow perfectly in one motion. The trick is to apply your crease shadow about 1/4" in from the outside of the eye, and then blend back and forth into the crease. To achieve a great 3-D effect, try layering two colors, a lighter shade, like a soft gray, and then layer on top with a darker shade just on the outer half of the crease.

4. Deluxe Liner
This white taklon straight cut brush is just the thing you need to turn any eye shadow into customized eyeliner. Soft, yet holds powder perfectly without falling all over. Just dot along the lashes. Apply wet for an intense effect, or dry for a softer look. Great for getting right next to that lash line. Want another way to apply that messy liquid eyeliner? Apply with this brush, and you'll have no problems.


5. The Tiny Fan
We all could use a fan. For applying mascara that is. Forget those teeny tiny mascara applicators. Pick up mascara with your fan from the mascara wand and apply with a sweeping motions. By brushing on, you control exactly how much mascara you want and where. One sweep for perfectly natural lashes, add 2 or 3 layers for a more glamourous look. Best part, clumps are no longer part of the picture.

6. Synthetic Two-toned Medium Angle Brush
The perfect eyebrow brush. No more stiff, scratchy angle brushes. Soft to the touch yet gives super control. Use to apply shadows for the perfect eyebrow. Spray toner or water onto the brush, rather than drenching your eye shadow palette. Pick up your shadow color, then check on the back of your hand. If the color goes on dark but slippery, you have the right consistency. See through, or runny? You know you've got too much water going on.

7. Chisel Sable Fluff #10
Yes, it's an eye shadow brush, great for applying light shades to the eyelids and for blending, but it's so much more. It's also a fantastic lip brush. Large for quick application, with a round contour for a perfect line. It's all in the brush. Lining your lips first? You'll be lining all day long trying to get it perfect. Save time by applying color first in the middle of the lips, apply your lip pencil, then fill in to the lip line with your lip color.

8. Camouflage Oval #12
An extra wide golden taklon brush, that's perfect for applying concealer, or any cream-based product. The extra width makes applying and blending less time-consuming and more precise. By applying with a brush, you apply the exact amount of coverage where you need it. And don't think it's just for under eyes. Use around the nose to conceal redness, around the lip line, and anywhere else you want to brighten and define. It's also great for cream eye shadows.

9. Squirrel #20D
With this contour brush, try getting creative. It's a great powder touch-up brush, layering powder just where needed. Tired of sponges soaking up excess foundation, only to throw it away? Here's a secret. Use as a 'foundation' brush. Apply as if you were painting. Exactly the right amount, control and bendability all at the same time. Application takes minutes, and feels great. For sanitation, buy just the number of brushes you would need for your clients for one day, and wash at the end of the day.

10. Feather Duster
You can thank the police department for this new fun toy to play with. Used primarily to dust for fingerprints, this ostrich brush is great for a light dusting of loose powder to keep skin dewy, or to remove excess powder. Also apply the new shimmer and glitter powders to the face, neck, shoulders and body. To apply, roll the brush into the powder. Shake off the excess, then lightly tap or roll on. Or shake over the skin for a soft 'fallen' effect.

All brushes provided by "Brushes By Karen", N.Y.
For quantity wholesale information
(800) 722 0528 Outside the US (516) 437 7788
http://www.brushesbykaren.com
Wholesale | To the Trade only. Comments (0)

Allou Health & Beauty Care, Inc. Announces the Acquisition of Tri-State Pharmaceutical, Corp.

Posted Tuesday, December 14, 1999 - 16:46 by BeautyCare.com
Substantial Growth Expected - Transaction is Anti-Dilutive and
Cash Flow Positive

BRENTWOOD, N.Y., Dec. 13 /PRNewswire/ -- ALLOU HEALTH & BEAUTY CARE, INC.
(Amex: ALU), today announced the acquisition of Tri-State Pharmaceutical,
Corp., a New York based and privately-held company that provides a
comprehensive range of services which generates the equivalent of $200 million
in annual revenues.

David Shamilzadeh, senior vice president and chief financial officer of
Allou, stated, "This acquisition is a significant advancement for Allou by
accelerating its presence in the prescription pharmaceutical market providing
the opportunity for substantial revenue growth in this segment of its
business. In addition, it brings to Allou Norman Miller (formerly chief
executive officer of Tri-State) and his staff, representing the very best
talent in the pharmaceutical industry."

He added, "We are especially pleased to announce that Mr. Miller has been
appointed president of Allou's pharmaceutical division; thus, adding
significant strength to Allou's management team."

Allou is confident that the acquisition will have a positive impact on
both its short and long term overall performance.

Founded in 1962, Allou Health & Beauty Care, Inc. is the premier
distributor of over 22,000 nationally advertised health and beauty aid
products, branded and generic prescription pharmaceuticals, prestige designer
fragrances, cosmetics and branded non-perishable foods. Through its
wholly-owned subsidiary Allou Personal Care Corporation, the Company
manufactures upscale hair care and skin care products. Allou's account base
consists of 4,200 independent drug and convenience stores and the leading
national chain stores.

This release may include forward-looking statements concerning Allou's
intent, belief or current expectations with respect to, among other things,
trends affecting its financial condition or results of operations and its
business and growth strategies. Such forward-looking statements are not
guarantees of future performance and involve risks and uncertainties that may
cause actual results to differ materially from those projected, expressed or
implied. Allou does not undertake any obligations to update or revise any
forward-looking statements.



SOURCE Allou Health & Beauty Care, Inc. Comments (591)

Sinclair Reaches Agreement With Synergy Brands

Posted Tuesday, December 14, 1999 - 16:39 by BeautyCare.com
BALTIMORE, Nov. 19 /PRNewswire/ -- Sinclair Broadcast Group, Inc.
(Nasdaq: SBGI) announced that it has reached an agreement, in principle, with
Synergy Brands, Inc. (Nasdaq: SYBR), a publicly traded company, to provide
advertising and cash in exchange for an equity position in Synergy and its
wholly owned subsidiary, BeautyBuys.com, Inc. The transaction was announced
by David Smith, CEO of Sinclair.

Under the terms of the agreement, Sinclair will invest cash, advertising
and media services into Synergy in exchange for approximately 16.5% equity
interest. Additionally, Sinclair will provide BeautyBuys.com with up to
$50 million in unused spot and non-spot advertising inventory on Sinclair's
58 television stations and approximately $18 million worth of media services
to be used over the next 5 years. In return, Sinclair will be granted
900,000 shares of BeautyBuys' Class B shares and an option to buy 8.1 million
Class A shares, representing a 50% equity interest in BeautyBuys. Sinclair
will also assume 3 seats on BeautyBuys' Board and one seat on Synergy's Board.

"Sinclair is adopting a long term strategy to use our television platform
for branding and to raise public awareness in companies in which we own an
equity interest. Television is critical in helping internet companies to
brand themselves. We can create value for them and our shareholders by
offering our platform in exchange for an equity position in these growth
companies," commented David Smith. "Over the air television has created value
for local and national advertisers since its inception and it's reasonable to
assume that over the air television can create value for consumer driven
internet companies."

Len Ostroff, COO of Sinclair Ventures, Inc. commented, "Our investment in
BeautyBuys.com represents our first opportunity to demonstrate the real market
power of our local television stations and to capitalize on the growth and
future prospects of the internet."

BeautyBuys.com offers approximately 5,000 brand name women's and men's
fragrances, cosmetics, wellness products, vitamins and nutritional
supplements, and other health, beauty and gift items.

Sinclair Broadcast Group, Inc. is a diversified broadcasting company that
currently owns or programs 58 television and 52 radio stations. Upon
completion of all pending transactions, Sinclair will own or program
58 television stations in 38 separate markets and six radio stations in one
market. Sinclair's television group reaches approximately 24.4% of U.S
television households and includes ABC, CBS, Fox, NBC, WB, and UPN affiliates.

Forward-Looking Statements
The matters discussed in this press release include forward-looking
statements regarding, among other things, future operating results. In
addition, when used in this press release, the words "intends to," "believes,"
"anticipates," "expects" and similar expressions are intended to identify
forward-looking statements. Such statements are subject to a number of risks
and uncertainties. Actual results in the future could differ materially and
adversely from those described in the forward-looking statements as a result
of various important factors, including the impact of changes in national and
regional economies, successful integration of acquired television and radio
stations (including achievement of synergies and cost reductions), pricing and
demand fluctuations in local and national advertising, volatility in
programming costs, the availability of suitable acquisitions on acceptable
terms and the other risk factors set forth in the Company's prospectus filed
with the Securities and Exchange Commission on April 8, 1998, pursuant to rule
424(b)(5). The Company undertakes no obligation to publicly release the
result of any revisions to these forward-looking statements that may be made
to reflect any future events or circumstances.



SOURCE Sinclair Broadcast Group, Inc.
Web Site: http://www.sbgi.net
Company News On Call:
http://www.prnewswire.com/comp/110203.html or fax, 800-758-5804,
ext. 110203 Comments (0)

Neiman Marcus Doubles Assortment Offered on Web Site; Gift-Giving Made Easy at Neimanmarcus.com

Posted Tuesday, December 14, 1999 - 16:37 by BeautyCare.com
DALLAS, Nov. 19 /PRNewswire/ -- Just in time for the holiday season,
Neiman Marcus has increased the amount of merchandise offered for sale on its
Web site to over 1,000 items. Neimanmarcus.com brings the largest assortment
of the most current designer fashions and luxury brands from both its stores
and catalogs to the Internet.

Many designer offerings are available on the Internet exclusively through
NM's Web site, including ladies shoes from Manolo Blahnik; jewelry from
Stephen Dweck and John Hardy; and women's apparel from Michael Kors, Marc
Jacobs and St. John. Men's Internet exclusives include accessories from
Salvatore Ferragamo; Charvet neckwear; and jewelry from Barry Kieselstein-
Cord.

Neimanmarcus.com enters the online beauty market as the exclusive Internet
resource for cosmetics from La Prairie, Sisley, Phyto, Re Vive, Molton Brown
and more.

"Neiman Marcus' Web site offers customers access to the largest collection
of luxury merchandise on the Internet. It also serves as a convenient way to
purchase gifts this holiday season," said Sharen Jester Turney, President and
CEO of Neiman Marcus Direct. "Neimanmarcus.com sells everything from a
$35.25 million Boeing Business Jet to $30 power bead bracelets. Even the
novice e-commerce customer understands and appreciates what Neiman Marcus
represents."

Neimanmarcus.com is designed to simplify gift-giving by offering helpful
hints and live personal assistance available 24 hours a day, seven days a
week. Special categories labeled "Gifts for Him" and "Gifts for Her" also aid
in the gift selection process. Merchandise offered on NM's Web site is
guaranteed to be in stock and can be gift-wrapped and shipped directly to the
recipient.



SOURCE Neiman Marcus
Web Site: http://www.neimanmarcus.com Comments (1)

Almay Stay Smooth(TM) Anti-Chap Lipcolor Selected By Health Magazine as the Nation's Healthiest Lip Product

Posted Tuesday, December 14, 1999 - 16:33 by BeautyCare.com
NEW YORK, Nov. 30 /PRNewswire/ -- Almay Stay Smooth(TM) Anti-Chap Lipcolor
was selected by Health Magazine as the healthiest lip product in the nation
based on feedback from readers, editors of the publication and panel
dermatologists.

Almay was awarded the "Healthiest Lip Product of 1999" for its unique
blend of color, collagen, amino acids, and Vitamins A and E designed to
hydrate and soften lips. The formula also contains SPF 25 and a cooling
anti-chap complex to smooth, help prevent chapping and protect. The awards
were judged by a panel of dermatologists who reviewed more than 500 different
products in 10 categories of beauty, from shampoos to moisturizers.

Health Magazine held an award luncheon on Thursday, October 14, 1999 at
the W Hotel. Cheryl Vitali, Senior Vice President of Marketing, Almay accepted
the award on behalf of Almay.

"We are thrilled to have Stay Smooth recognized as the healthiest
lipcolor. It isn't just about great color but about a product your lips will
thank you for using," said Vitali.

Almay Stay Smooth(TM) Anti-Chap Lipcolor is a life-saver for everyone
experiencing chronic chapped lips, and photo damage of the lip area. It is
designed to help prevent and heal dry and damaged lips with its vitamin-
enriched formula, SPF 25 protection, and cooling anti-chap complex. The full
collection includes 40 shades.

Almay is an internationally known brand of Revlon Consumer Products and
includes such other innovative product lines as: Almay Foundation so Skin
Stays Clean and Almay Stay Smooth(TM) Mascara.

Revlon (NYSE: REV) is a worldwide leader in cosmetics, skin care,
fragrance, personal care and professional products. The Company's vision is
to provide glamour, excitement and innovation through quality products at
affordable prices. A web site featuring current product and promotional
information can be reached at http://www.revlon.com. Revlon's brands include
Revlon(R), ColorStay(R), Revlon Age Defying(R), Almay(R), Ultima II(R),
Charlie(R), Mitchum(R) and Flex(R) and are sold in approximately 175 countries
and territories.



SOURCE Revlon
Web Site: http://www.revlon.com Comments (39)

Cosmetics Expert Introduces Body Care Line With an Automotive Spark; Heavy Duty Body Care Line From MotorWash Shower Gel to BodyLube Body Lotion

Posted Tuesday, December 14, 1999 - 16:29 by BeautyCare.com
CARMEL, Calif., Dec. 2 /PRNewswire/ -- Living in Los Angeles' car culture
started Alex Volkmann, a former make-up artist and beauty industry executive,
thinking about the analogy between the care of one's body and the care of
one's automobile. So Volkmann took a nuts and bolts approach to ingredients,
incorporated an automotive concept, and created a body care line geared for
both men and women. The emphasis is on quality ingredients in a fun retro
package.
(Photo: http://www.newscom.com/cgi-bin/prnh/19991202/NYFNSY33 )

Her Heavy Duty line of cosmetics includes HandGear hand cream, MotorWash
shower gel, AutoStrip shave cream, Turboscrub body scrub, BodyLube body
lotion, and ChassisOil body oil. Don't let the fun fool you ... all Heavy
Duty products contain quality ingredients that really work! The products are
available nationally at upscale boutiques, specialty chain stores, salons and
day spas. See http://www.heavydutyco.com.

"I named the company Heavy Duty because I wanted a serious,
straightforward name that would denote strength, dependability, and the way I
believe products should perform," says Volkmann. The names as well as the
shapes of the containers are auto-inspired, and are packaged with a sense of
humor. Volkmann collaborated with a chemist to develop:

HandGear -- Hand Cream "For hands that do more than just wave."
MotorWash -- Shower Gel "To keep your motor hummin'."
AutoStrip -- Shave Cream "For a smoooooth ride."
TurboScrub -- Body Scrub "Gives dull surfaces extra shine."
BodyLube -- Body Lotion "For bodies on the rrrrrrrun."
ChassisOil -- Body Oil "To put the brakes on dry skin."

These products are merchandised in authentic, hand-crafted toolboxes,
created by Fletcher Volkmann, Alex's partner and husband.
"All of the HEAVY DUTY products were on display at The American Folk Art
Museum gift store in New York. The buyer thought the products were so
innovative and fun," says Volkmann.

Heavy Duty demographics run from Moms to Make-Up artists, to Physicians to
UPS drivers, to rocker Steven Tyler of Aerosmith!
Not only is Heavy Duty great for personal care, the products make unique
gifts for family, friends, business associates, and corporate programs.

Heavy Duty products are available at fines stores such as: Fred Segal
Essentials, Sephora, Henri Bendel, Anthropologie, select Bloomingdales, select
Nordstrom, specialty stores, salons and day spas. You can also find Heavy
Duty products in alternative markets such as: The Petersen Automotive Museum
gift store, automobilia stores, and hip car washes.



SOURCE Heavy Duty
Web Site: http://www.heavydutyco.com
Photo Notes: NewsCom:
http://www.newscom.com/cgi-bin/prnh/19991202/NYFNSY33 AP Archive:
http://photoarchive.ap.org PRN Photo Desk, 888-776-6555 or
201-369-3467 Comments (0)

Revlon Reports Third Quarter Results; Credit Agreement Amended

Posted Tuesday, December 14, 1999 - 16:23 by BeautyCare.com
NEW YORK, Nov. 15 /PRNewswire/ -- Revlon, Inc. (NYSE: REV) today announced
its results for the third quarter of 1999, which were in line with previously
announced expectations. The Company also announced that its Credit Agreement
was successfully amended on satisfactory terms. In addition, the Company
noted that it is proceeding with its negotiations and active discussions with
prospective purchasers of its worldwide Professional Products business and its
non-core Latin American brands, conducted under the Colorama, Juvena, Bozzano,
and Plusbelle names. Subject to reaching agreement on terms and
documentation, Revlon anticipates consummating these sales during the first
quarter of next year for gross proceeds in excess of $500 million.

On November 2, Revlon announced the election of Jeffrey M. Nugent as
President and Chief Executive Officer of Revlon. Mr. Nugent, who will join
the Company on December 5, 1999, was formerly Worldwide President of
Neutrogena Corporation Inc.

Operating loss in the third quarter of 1999 was $121.1 million, before
restructuring charges of $4.4 million, as compared with operating income of
$39.9 million, before non-recurring gains of $7.1 million, for the third
quarter of 1998. EBITDA was $(91.8) million before restructuring charges in
the third quarter of 1999, as compared with $64.5 million before non-recurring
gains in the third quarter of 1998.

Net sales in the third quarter were $452.4 million, a decrease of 17.5%,
on a reported basis, or a decrease of 15.4% on a constant U.S. dollar basis,
as compared with the third quarter of 1998. In the 1999 third quarter, loss
from continuing operations before restructuring charges was $160.3 million, or
$3.12 per diluted share, as compared with income from continuing operations
before non-recurring gains of $5.6 million, or $.11 per diluted share, in the
third quarter of 1998.

Revlon expects a 1999 full year operating loss before restructuring
charges in excess of the range that the Company estimated in its October 1
news release. With the arrival on December 5 of Revlon's newly named
President and Chief Executive Officer, Jeffrey M. Nugent, the Company
anticipates working with its trade partners to complete its program for
achieving targeted inventory levels. In the first quarter of 2000, the
Company expects to cooperate with retailers to increase the efficient
introduction of new products into the marketplace.

QUARTERLY PERFORMANCE

In the U.S., net sales were $250.0 million for the third quarter, as
compared with $334.3 million in the same period last year, a decrease of
25.2%. This reflects Revlon's October 1 announcement in which it said that it
would be working with its customers to accelerate the reduction of U.S.
retailers' warehouse inventory levels.

According to A.C. Nielsen, the Revlon brand maintained its position as the
leading mass cosmetics brand in the U.S. in the third quarter of 1999,
climbing to a 20.5% dollar share, a level equal to the third quarter of last
year, and higher than the brand's 19.6% share for the second quarter of 1999.

International net sales were $202.4 million for the third quarter, as
compared with $214.3 million in the third quarter of 1998, a decrease of 5.6%
on a reported basis. International net sales on a constant U.S. dollar basis
increased 0.4% in the third quarter of 1999 as compared with the third quarter
of 1998.

Selling, general and administrative expenses were $403.5 million, or 89.2%
of sales in the third quarter of 1999, compared to $322.6 million or 58.8% of
sales for the third quarter of 1998. The increase is due in large measure to
the expected reduced levels of sales throughout the second half of 1999
coupled with the Company's decision to maintain its brand support which is
intended to drive consumer purchasing.

Net loss was $164.7 million, or $3.21 per diluted share, in the third
quarter of 1999, including $4.4 million, or $0.09 per diluted share, for the
Company's restructuring program. Net income was $12.7 million, or $0.24 per
diluted share, in the third quarter of 1998, including $7.1 million, or
$0.14 per diluted share, of non-recurring gains.

NINE MONTHS RESULTS

Net sales for the first nine months of 1999 decreased by 10.8% to
$1.4 billion on a reported basis or 8.4% on a constant U.S. dollar basis.
Operating loss for the first nine months of 1999 was $64.7 million before
restructuring charges of $22.1 million, compared with operating income for the
corresponding period in 1998 of $120.1 million before non-recurring gains of
$7.1 million. EBITDA for the nine months ended September 30, 1999 was
$22.9 million before restructuring charges as compared with $196.8 million
before non-recurring gains for the first nine months of 1998. Net loss was
$202.8 million, or $3.96 per diluted share, for the first nine months of 1999,
which included a charge of $22.1 million, or $0.43 per diluted share for the
Company's restructuring program. Net loss was $74.1 million, or $1.42 per
diluted share, for the first nine months of 1998, which included $7.1 million,
or $0.14 per diluted share, of non-recurring gains, and a loss from
discontinued operations of $31.5 million, or $0.60 per diluted share, and
$51.7 million, or $0.99 per diluted share, of extraordinary charges in
connection with refinancings.

Revlon is a worldwide leader in cosmetics, skin care, fragrance, personal
care and professional products. The Company's vision is to provide glamour,
excitement and innovation through quality products at affordable prices. A
web site featuring current product and promotional information can be reached
at http://www.revlon.com. Revlon brands include Revlon(R), Almay(R), Ultima
II(R), Charlie(R) and Flex(R), and they are sold in approximately
175 countries and territories.

FORWARD-LOOKING STATEMENTS

Information in this press release includes forward-looking statements made
pursuant to safe harbor provisions of the Private Securities Litigation Reform
Act of 1995. Such statements include, without limitation, the Company's
expectations and estimates as to (i) the Company's intent to pursue the sale
of its worldwide Professional Products business and its non-core Latin
American brands, that it will consummate such sales during the first quarter
of 2000 and its expectations regarding the proceeds of such sales; (ii) future
financial performance, including operating loss before restructuring for 1999;
(iii) the Company's intention to work with its trade partners to complete its
program of achieving targeted inventory levels and to increase the efficient
introduction of new products into the marketplace; and (iv) the Company's
intention to drive consumer purchasing through brand support. In addition to
the factors that are described in the Company's SEC filings, including its
annual and quarterly reports, the following factors could cause actual results
to differ materially from those expressed in the forward-looking statements:
(i) difficulties or delays in pursuing the sales of the Company's worldwide
Professional Products business and its non-core Latin American brands, the
inability to consummate such sales during the first quarter of 2000 or to
secure the expected level of proceeds from such sales; (ii) higher than
expected operating loss before restructuring for 1999; (iii) lower than
expected sales as a result of difficulties or delays in completing its program
of achieving targeted inventory levels; and (iv) difficulties or delays in
driving consumer purchasing through brand support.

REVLON, INC. AND SUBSIDIARIES
UNAUDITED CONSOLIDATED CONDENSED STATEMENTS OF OPERATIONS
(dollars in millions, except per share data)

Three Months Ended Nine Months Ended
September 30, September 30,
1999 1998 1999 1998

Net sales $ 452.4 $ 548.6 $ 1,446.9 $ 1,621.7
Cost of sales 170.0 186.1 510.6 543.4
Gross profit 282.4 362.5 936.3 1,078.3
Selling, general
and administrative
expenses 403.5 322.6 1,001.0 958.2
Business consolidation
costs and other, net 4.4 (7.1) 22.1 (7.1)

Operating
(loss) income (125.5) 47.0 (86.8) 127.2

Other expenses (income):
Interest expense 36.8 33.0 108.6 103.3
Interest income (0.4) (1.4) (1.9) (3.8)
Amortization of debt
issuance costs 0.8 1.1 3.3 3.9
Foreign currency
losses, net 0.2 1.9 0.2 4.7
Miscellaneous, net (0.1) 0.4 0.2 3.6
Other expenses, net 37.3 35.0 110.4 111.7
(Loss) income from
continuing operations
before income taxes (162.8) 12.0 (197.2) 15.5

Provision (benefit)
for income taxes 1.9 (0.7) 5.6 6.4

(Loss) income
from continuing
operations (164.7) 12.7 (202.8) 9.1
Loss from
discontinued operations -- -- -- (31.5)
Extraordinary items -
early extinguishments
of debt -- -- -- (51.7)
Net (loss) income $ (164.7) $ 12.7 $ (202.8) $ (74.1)

Basic (loss) income
per common share:
(Loss) income from
continuing operations $(3.21) $0.25 $(3.96) $ 0.18
Loss from
discontinued operations -- -- -- (0.62)
Extraordinary items -- -- -- (1.01)
Net (loss) income
per common share $ (3.21) $ 0.25 $ (3.96) $ (1.45)

Diluted (loss) income
per common share:
(Loss) income from
continuing
operations $(3.21) $0.24 $(3.96) $ 0.17
Loss from
discontinued operations -- -- -- (0.60)
Extraordinary items -- -- -- (0.99)
Net (loss) income
per common share $(3.21) $0.24 $(3.96) $(1.42)

Weighted average
number of common
shares outstanding:
Basic 51,242,837 51,234,946 51,239,344 51,211,511
Dilutive 51,242,837 52,175,749 51,239,344 52,326,097

REVLON, INC. AND SUBSIDIARIES
CONSOLIDATED CONDENSED BALANCE SHEETS
(dollars in millions)

September 30, December 31,
ASSETS 1999 1998
(Unaudited)
Current assets:
Cash and cash equivalents $97.7 $34.7
Trade receivables, net 447.7 536.0
Inventories 301.6 264.1
Prepaid expenses and other 60.9 69.9
Total current assets 907.9 904.7
Property, plant and equipment, net 359.3 378.9
Intangible and other assets, net 532.1 546.4
Total assets $1,799.3 $1,830.0

LIABILITIES AND STOCKHOLDERS' DEFICIENCY

Current liabilities:
Short-term borrowings - third parties $34.4 $27.9
Current portion of long-term
debt - third parties 6.3 6.0
Accounts payable,
accrued expenses and other 561.2 524.5
Total current liabilities 601.9 558.4
Long-term debt 1,835.1 1,654.0
Other long-term liabilities 246.2 265.6
Total stockholders' deficiency (883.9) (648.0)
Total liabilities and
stockholders' deficiency $1,799.3 $1,830.0



SOURCE Revlon, Inc.
Web Site: http://www.revlon.com
Company News On Call:
http://www.prnewswire.com/comp/110701.html or fax, 800-758-5804,
ext. 110701 Comments (0)

Statement by Kathy Dwyer Regarding Her Resignation as President, Revlon Consumer Products USA

Posted Tuesday, December 14, 1999 - 16:20 by BeautyCare.com
NEW YORK, Nov. 30 /PRNewswire/ -- Kathy Dwyer, President, Revlon Consumer
Products USA, and an architect of Revlon's rise to become the number one
cosmetics brand, today announced her resignation from the company and her
plans to seek a CEO opportunity.

(Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/19991130/NYTU041 )
Dwyer's resignation is effective January 3, 2000.

Dwyer is considering several options with major consumer and Internet
companies. "I've enjoyed the opportunity to lead a talented team of people.
I believe that my experience in general management, marketing, product
development and having responsibility for the bottom-line make me ready to run
my own show," said Dwyer.

Dwyer joined Revlon from Clairol, Inc. in 1993 as Executive Vice President
of Marketing. In 1994, she spearheaded the revitalization of Revlon as a
company with major new products and marketing innovations. In particular, the
launch of ColorStay Lipcolor, the long-lasting, transfer-proof lipstick,
created a powerful franchise and became the top-selling lipstick at mass.
This introduction and others helped to catapult the Revlon brand into the
number one position in mass cosmetics within two years of Dwyer's arrival.

She was appointed President, Revlon Consumer Products USA in January, 1998
after serving as President of Revlon Cosmetics USA since 1995. Dwyer oversaw
a company that increased volume by over 60 percent and increased profitability
at a higher rate than volume.

Dwyer said that, "The legacy of our Revlon team is a strong brand with
worldwide recognition, an exciting and comprehensive product line, and an
unequaled reputation for glamour, excitement and innovation. I wish Revlon
every success."

Please see Revlon Corporation (NYSE: REV) release on PRNewswire.



SOURCE Revlon Corporation
Web Site: http://www.revlon.com
Photo Notes: NewsCom:
http://www.newscom.com/cgi-bin/prnh/19991130/NYTU041 PRN Photo
Desk, 888-776-6555 or
201-369-3467 Comments (0)

BeautyandSoul.com Finally Answers Needs of Largest Beauty Consumer - Black Women

Posted Tuesday, December 14, 1999 - 16:18 by BeautyCare.com
DANVILLE, Calif., Nov. 16 /PRNewswire/ -- Statistics show that women in
the United States buy thousands of dollars in cosmetics and beauty products
every year, but even more surprising is that black women spend four times more
money on cosmetic and beauty products than white women. Black entrepreneur
Darryl Mobley says he is expanding his media empire to offer a beauty web site
tailored to the under-served African American population. BeautyandSoul.com
offers over ten thousand products, which makes it the largest hair and skin
care, cosmetics, and hosiery store for black women and men, and at low prices!

BeautyandSoul.com proves that beauty isn't only skin deep. Customers have
the opportunity to donate a percentage of their order to Black organizations,
including the NAACP, United Negro College Fund, and the National Urban League.

Other special features include product information, an e-mail delivered
newsletter, and the "outrageous promotion of the week" -- where a leading
product is offered at a low price. "Ask a Sister" and "Ask a Brother" enable
customers to e-mail their questions on hair and skin care, cosmetics, hosiery
for women and shaving for men. Experts then e-mail back the answers!

While Darryl Mobley is the creator, Susan Benjamin will be in the role of
President and CEO of BeautyandSoul.com. Her experience in marketing, sales,
and operations at Procter & Gamble and IBM provides her with the knowledge to
be in touch with consumers needs.

BeautyandSoul.com is a privately held company based in Danville, CA. They
have a co-marketing relationship with the Family Digest Media Group, which
currently consists of the Family Digest and Family Digest Baby magazines,
FamilyDigest.com and FamilyDigestBaby.com web sites, and the FAMILY MINUTE
Radio Program. As the founder of the Family Digest Media Group, Darryl Mobley
has created a niche in the Black community by providing tools for successful
relationships, parenting and family interactions. For more information,
please contact Patty Lee or January Pluth at 212-343-3626.



SOURCE Family Digest Media Comments (3)

New Radio Ad Campaign Brings Sephora Experience to Millions of Listeners Across the United States

Posted Tuesday, December 14, 1999 - 16:16 by BeautyCare.com
SAN FRANCISCO, Dec. 1 /PRNewswire/ -- A new radio advertising campaign
launched by Sephora -- the innovative fragrance, cosmetics and well-being
product retailing concept -- and sephora.com -- the ultimate source for beauty
on the Internet -- is targeting the largest concentrations of Internet users
within the United States.

The ads, which will be broadcast to listeners to Boston, Chicago, Dallas,
Los Angeles, New York, Philadelphia, San Francisco, San Jose, Seattle,
Washington DC, Atlanta, Miami and Pittsburgh, were created by DDB New York,
which also designed Sephora's innovative print and television campaign. The
$25 million campaign launched in early October, 1999, immediately before the
launch of sephora.com and the opening of the Sephora's 21,000 flagship store
at Rockefeller Center in New York City.

Through evocative music and voice-overs, the ads give listeners the
ability to share the Sephora experience -- both in its stores and on the web.
"What is Sephora?" the ad questions. "An amazing collection of prestige
fragrances, cosmetics and gifts for women and men; Sales people who know the
difference between helping and pressuring, and where you can touch, play and
try anything." Another ad describes sephora.com: "virtually every shade of
lipstick, virtually every fine fragrance, virtually every beauty tool."

Jim Kenney, sephora.com's Acting CEO, said, "These ads bring the Sephora
experience to people who may have not yet discovered Sephora themselves.
Sephora represents the freedom to try new products, the ability to explore -
in our stores or on the Internet. With the largest selection of prestige
fragrances, cosmetics, and well-being products on the Internet, there is no
other beauty website like sephora.com. As the ads say, we are the only beauty
site with our own exclusive gift boxes, free wrapping and e-gifts, and the
only one with free delivery and free returns -- to sephora.com or any Sephora
store. Consumers who click onto sephora.com will also be amazed by its
on-line magazine, which -- with incredible fashion photography showcasing the
newest looks -- takes inter-connectivity and on-line shopping to the next
level."

As part of Sephora's innovative fragrance, cosmetics and well-being
product retailing concept, sephora.com is the preeminent address for beauty on
the Internet, and the leading source on the web for cosmetic, fragrance and
well-being features, stories, and product information. (The site can be
viewed at http://www.sephora.com/)

Sephora is one of the largest fragrance and cosmetic retailers in Europe.
Currently Sephora operates 182 stores in France and Europe, 45 stores in the
U.S., and is continuing its aggressive expansion plan globally, with 50 stores
planned in the U.S. by the end of 1999. Sephora.com Inc. and Sephora USA LLC
are units of the Selective Distribution Group of Paris based LVMH Moet
Hennessy Louis Vuitton, the world's leading luxury products group.



SOURCE Sephora Comments (1)

Del Laboratories Reports Third Quarter and Nine Months Results

Posted Tuesday, December 14, 1999 - 16:14 by BeautyCare.com
UNIONDALE, N.Y., Nov. 15 /PRNewswire/ -- Del Laboratories, Inc.
(Amex: DLI) today announced results for the third quarter and nine months
ended September 30, 1999.

Net sales for the third quarter of 1999 were $64.6 million, compared to
$70.7 million last year, and $196.9 million for the nine months, compared to
$210.1 million last year. Sales in the third quarter of 1999 continued to be
negatively impacted by the previously announced repositioning of its
Naturistics line of cosmetics and bath and body care products. Additionally,
shipments from the Company's North Carolina distribution facility were
interrupted due to state of emergency declarations and the ensuing flooding
caused by Hurricane Floyd.

As a result of planned inventory reductions associated with the
repositioning of Naturistics and the increase in reserves to reflect increased
product returns and other allowances in connection with recent consolidations
within the Company's customer base, the Company recorded $9.5 million in
non-cash pre-tax charges in the third quarter. Including those charges, the
Company reported a net loss of $6.1 million ($.82 per share) for the third
quarter of 1999, and a net loss of $4.1 million ($.56 per share) for the nine
months of 1999. The Company reported net earnings of $3.8 million
($.50 per share) for the third quarter of 1998 and net earnings of
$11.4 million ($1.50 per share) for the nine months of 1998.

The Company said that its core brands, Sally Hansen nail care products,
LaCross implements, and Orajel oral analgesics continued to perform well,
achieving increases in net Sales for the quarter.

The net loss resulted in the Company's inability to meet certain financial
covenants under its revolving credit facility. However, the lender has
entered into an amendment and waiver with the Company that is expected to
facilitate continued compliance with these financial covenants and will
prohibit, until maturity of this facility, the Company's ability to declare
cash dividends. In addition, the Company said it would be prohibited under
its long-term senior note agreement from declaring a cash dividend for the
fiscal third quarter. The Company also announced the declaration of a special
year-end 2% stock dividend payable December 28, 1999 to shareholders of record
at the close of business on November 30, 1999.

DEL LABORATORIES
Condensed Statements of Consolidated Operation
(In thousands except per share amounts)

Three Months Ended Nine Months Ended
September 30 September 30
1999 1998 1999 1998

Net sales $64,586 $70,663 $196,899 $210,050
Earnings (loss)
before income
taxes (8,963) 6,403 (5,741) 19,367
Provision (benefit)
for income taxes (2,897) 2,619 (1,608) 7,927
Net earnings (loss) $6,066 $3,784 $4,133 $11,440
Earnings (loss)
per common share
Basic $(.82) $.50 $(.56) $1.50
Diluted $(.82) $.47 $(.56) $1.40
Weighted average
common
Shares outstanding:
Basic 7,356 7,569 7,386 7,599
Diluted 7,356 8,004 7,386 8,150

Del Laboratories, Inc., markets and manufactures cosmetics and over the
counter pharmaceuticals. Its major brands include SALLY HANSEN HARD AS NAILS
(R), America's number one nail protection, CORNSILK(R) face makeup, LACROSS(R)
nail and beauty implements, lip color, skin care, bleaches and depilatories
all under the SALLY HANSEN brand franchise, NATURISTICS(R) cosmetics and
beauty care, N.Y.C. New York Color cosmetics. The Company's
Del Pharmaceuticals subsidiary includes ORAJEL(R), the number one brand of
topical oral analgesics, ARTHRICARE(R), PRONTO(R), TANAC(R) and PROPA pH(R).

This release contains forward-looking statements. Forward-looking
statements speak only as of the date they are made and we undertake no
obligation to update publicly any of them in light of new information or
future events. Statements that are not historical facts, including statements
about beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and uncertainties.
Reference is made to documents filed by the Company with the Securities and
Exchange Commission for important factors that could cause actual results to
differ materially from those contained in any forward-looking statements.



SOURCE Del Laboratories, Inc.
Web Site: http://www.dellabs.com Comments (205)

ULTA Salon, Cosmetics & Fragrance, Inc. to Establish Online Presence with Online Retail Partners

Posted Tuesday, December 14, 1999 - 16:05 by BeautyCare.com
ULTA.com to Offer Cosmetics, Fragrances, and Beauty Essentials Creating the
Most Complete Beauty Site on the Internet -

ROMEOVILLE, Ill., Dec. 3 /PRNewswire/ -- ULTA Salon, Cosmetics &
Fragrance, Inc. today announced that it will execute its online strategy with
Online Retail Partners, LLC, a new company providing leading branded retailers
with capital and a shared infrastructure of management and technology
resources to enable them to establish successful e-commerce businesses.
Under the terms of the partnership agreement, New York-based Online Retail
Partners will make an initial $15 million investment in a newly formed,
independent company that will manage the creation and development of ULTA.com.
The ULTA.com website is planned for launch in the first quarter of 2000.
"ULTA is the place where customers - not products - come first, and
ULTA.com will reflect this philosophy," said Terry Hanson, President and CEO
of ULTA. "We have reviewed a wide range of options with regard to
establishing an online presence for ULTA, and the partnership we are
announcing today with Online Retail Partners is the perfect culmination of
that search. We look forward to working with Online Retail Partners over the
next few months to ensure ULTA.com conveys the experience our guests enjoy
when they visit one of our stores, and to facilitate the greatest possible
interaction between our 'physical' and 'virtual' offerings to the customer's
ultimate benefit."

ULTA.com -- What a Woman Wants
Offering salon services and products, fragrances, cosmetics and related
beauty essentials, ULTA is a complete resource for "What a Woman Wants." ULTA
operates 74 stores in major metropolitan areas, including Chicago, Long
Island, Atlanta, Dallas-Ft. Worth, Houston, Austin, Phoenix, Las Vegas,
Denver, and Minneapolis, with a full-service salon at each location. It plans
to operate 100 stores by the end of 2000.
Each ULTA store operates in approximately 11,000 square feet of space, of
which 8,500 square feet are dedicated to retail sales, and 2,000 square feet
are dedicated to salon services. ULTA offers over 17,000 items, the best of a
cosmetics specialty store, with both popular-appeal and high-end cosmetics and
skin care, as well as all prestige fragrance brands. In addition to providing
salon services, which include haircutting and styling, coloring, perms,
manicures, nail enhancements and pedicures, the salons also sell the finest
salon retail products available.

Planned Features of ULTA.com
Over the next few months, ULTA and Online Retail Partners will work
together to create ULTA.com. The new site will reflect the ULTA philosophy,
and provide an environment that offers women both a place to interact with
each other and experts as well as a place to shop:
-- As with the environment of the company's physical stores, ULTA.com will
encourage experimentation through interactivity.
-- ULTA and ULTA.com will support ULTA's local and regional initiatives by
addressing health issues through alliances with not-for-profit
organizations and sponsorship of programs to educate women on health
issues such as osteoporosis and cancer.
-- Like ULTA, ULTA.com will offer the best of a cosmetics specialty store,
while building customer loyalty through its unique interactive
features.
-- Starting from an established base of over 2 million Beauty Club
members, ULTA.com will build on ULTA's existing loyalty rewards program
by offering customers increased value through incentivized purchasing.

"We are excited to partner with ULTA, a specialty salon and cosmetics
business in the beauty and personal care products segment, and to move
ULTA.com to launch in a rapid timeframe," said Henry Nasella, Chairman and CEO
of Online Retail Partners. "ULTA joins Zany Brainy and Dick's Sporting Goods
as our third retail partner, giving additional critical mass to the Online
Retail Partners network. The affiliation between our partners allows them to
take advantage of economies of scale, increased buying power and other
synergies inherent to sharing resources with other Online Retail Partners
companies."

About Online Retail Partners, LLC
Online Retail Partners was founded to provide leading branded retailers
with an integrated solution of capital, technology, management, marketing and
business development, and distribution/fulfillment capabilities to enable them
to establish successful e-commerce businesses. In a first round of financing
completed in October 1999, Online Retail Partners raised $62 million.
To date, the following established branded retailers have committed to
execute their e-commerce strategies in partnership with Online Retail
Partners: ZanyBrainy, Inc. (Nasdaq: ZANY), a leading children's specialty toy
retailer. ZanyBrainy.com (http://www.ZanyBrainy.com) launched on November 10,
1999. And Dick's Sporting Goods, a retailer of premium branded sporting goods
and apparel operating more than 80 stores principally in the Midwest, Mid-
Atlantic and Northeast regions of the United States. Dick's Sporting Goods
has partnered with Online Retail Partners to enhance and grow its existing web
presence dsports.com (http://www.dsports.com). Additional information about
Online Retail Partners may be found at http://www.onlineretailpartners.com.



SOURCE Online Retail Partners, LLC and ULTA Salon, Cosmetics &
Fragrance
Web Site: http://www.onlineretailpartners.com Comments (9)

Perfumania.com, Inc. Reports Third Quarter Results

Posted Tuesday, December 14, 1999 - 15:57 by BeautyCare.com
Perfumania.com, Inc. Reports Third Quarter Results;

Revenues Grow 136%, Gross Profit Grows 117% Over Last Quarter

MIAMI, Dec. 14 /PRNewswire/ -- Perfumania.com, Inc. (Amex: PF), a leading discount e-perfumery (http://www.perfumania.com), announced today positive results for its third quarter ended October 30, 1999.

For the third quarter of FY ending on January 29, 2000, the Company reported total revenues increased 136% to $537,165 from $227,871 reported for the second quarter ending July 31, 1999. Total gross profit increased 117% to $95,543 from $44,090 reported for the second quarter. The net loss decreased to $697,140, or ($0.12) per diluted share, from a net loss of $803,994, or ($0.16) per diluted share, reported for the second quarter, representing an over 25% improvement in earnings per share from the previous quarter.

For the nine months ended October 30, 1999, total revenues increased to $927,008, the reported operating expenses increased to $2,310,485, and the net loss reported of $2,265,791 represents a loss of ($0.43) per diluted common share.

Rachmil Lekach, Chairman and Chief Executive Officer of Perfumania.com, said, "Our third quarter improvements reflect the successful implementation of our growth strategy. We will continue to improve the technological efficiencies of our Web site, execute our creative Internet strategy, streamline expenses, and implement effective merchandising and marketing programs in order to drive future revenue growth."

Mr. Lekach added, "Our solid sales increases are based on our great selection of better fragrance brands combined with the successful launch of World Championship Wrestling's, WCW NITRO(TM) FOR MEN FRAGRANCES, (World Championship - A Time Warner Company. All Rights Reserved). As a result of the marketing and advertising synergies created by our relationship with Perfumania, Inc., we expect to see continued financial success through the fourth quarter."

Perfumania.com, Inc. is a leading discount specialty e-retailer and wholesale distributor of a wide range of brand and designer fragrances, cosmetics, bath and body products, aromatherapy and accessories. The Company sells best designer fragrances at discounted prices of up to 75 percent below the manufacturer's suggested retail prices.

World Championship Wrestling, "Where The Big Boys Play," is a subsidiary of Turner Broadcasting System, Inc., a Time Warner Company (NYSE: TWX). WCW produces and markets television programs and live events featuring wrestling superstars. WCW produces eight hours of original programming seen each week throughout the U.S. and in over 25 countries throughout the world. Check out WCW's Web Site at http://www.WCW.com and http://www.NWOwrestling.com.

This press release contains forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements. Such risks and uncertainties are described in the Company's filings with the SEC, including its Registration Statement on Form S-1.

Monday Night Nitro is a trademark of World Championship Wrestling, Inc., and all other trademarks are the property of their respective owners.

Perfumania.com, Inc.
CONSOLIDATED STATEMENTS OF OPERATIONS

Three Months Ended Nine Months Ended
October 30, 1999 October 30, 1999

Net sales $537,165 $927,008
Cost of sales 441,622 736,069

Gross profit 95,543 190,939

Operating expenses:
General and administrative expenses 308,511 798,113
Marketing and advertising expenses 259,157 911,203
Web site development expenses 61,551 196,673
Consulting fees 19,200 137,704
Management fees 97,936 266,792

Total operating expenses 746,355 2,310,485

Loss from operations (650,812) (2,119,546)
Interest expense to Parent (76,301) (176,218)
Interest income 29,973 29,973

Net loss $(697,140) $(2,265,791)

Basic and diluted loss per common share $(0.12) $(0.43)

Weighted average number of common
shares outstanding used in
basic and diluted calculation 5,879,121 5,269,360


SOURCE Perfumania.com, Inc.

-0- 12/14/1999

/CONTACT: Rachmil Lekach, Chairman and CEO of Perfumania.com, Inc.,

305-889-1620; or Investor, Leonardo Zangani of L.G. Zangani, LLC,

908-788-9660, or lgzangani@rcn.com, for Perfumania.com; or Media, Gene Marbach of Makovsky & Company, 212-508-9645, or emarbach@makovsky.com, for Perfumania.com/

Web Site: /http://www.WCW.com

http://www.NWOwrestling.com

http://www.perfumania.com/

(PF TWX)



CO: Perfumania.com, Inc.; World Championship Wrestling; Turner Broadcasting System, Inc.; Time Warner Company

ST: Florida

IN: REA HOU ENT

SU: ERN







HS

-- NYTU160 --

9675 12/14/1999 15:11 EST http://www.prnewswire.com

Comments (1)

GreatSkin Debuts First Branded Product: C Serum

Posted Friday, December 3, 1999 - 19:14 by BeautyCare.com

3701 San Mateo NE, Suite C
Albuquerque, New Mexico 87110
www.greatskin.com
Contact: Laura Smigielski
(505)235-5858

GreatSkin Debuts First Branded Product: C Serum

Albuquerque, N.M. – November 23, 1999 – Quietly, in northern New Mexico, a small web-based company launched its first branded product this month. GreatSkin C Serum, a topical Vitamin C product, is available now only through the website: www.greatskin.com, and at the Physicians GreatSkin Clinics in Albuquerque, N.M. and Amarillo, T.X.

Vitamin C topically applied is thought to be today’s new defense in fighting signs of aging: fine lines, wrinkles and age spots. The active ingredient in GreatSkin C Serum, EsterC® Topical Concentrate, helps to reduce the effects of environmental influences such as stress, sunlight, smoke and air pollution which cause oxy radicals to form on the skin attacking and breaking down the skin’s collagen layer. C Serum helps to stimulate collagen and elastin production promoting cellular repair while smoothing away fine lines. The product also can improve skin tone and elasticity and reduce eye puffiness, although care should be taken not to get any product in the eyes.

With a pleasant, light citrus fragrance, C Serum may be applied to skin showing premature signs of aging: face, throat, upper chest and backs of hands. It should be used after cleansing and prior to applying moisturizer, sunscreen and/or makeup.

GreatSkin C Serum was formulated under the direction of Mark Van Wormer, MD. Dr. Van Wormer is recognized nationally as one of the leading laser surgeons in the country. He is the only physician certified by the American Board of Laser Surgery in New Mexico, and is also a member of the American Academy on Anti-Aging Medicine (A4M).

“Due to the high dessert environment of this state and lifestyles of New Mexicans who spend a great deal of time outdoors, I have seen literally hundreds of patients with substantial photo-aging symptoms. C Serum will help these people and others who have fine lines, wrinkles and age spots due to overexposure to the sun and other environmental elements,” states Dr. Van Wormer.

I also recommend this product for those with Rosacea. EsterC® is being prescribed more and more to calm and soothe the skin while ‘taming’ the redness and blemishes associated with it,” he adds. Rosacea is common among those with fair skin and symptoms usually include “rosy” cheeks and nose, and sometimes blemishes and/or bumps. Spicy foods, wine, caffeine and sun exposure can exacerbate the condition.

C Serum is the first of several GreatSkin branded products that will be introduced. Products currently under development and slated for release in 2000 include: MSM moisturizer, MSM peel, oxygen plasma, an herbal cleanser and toner.

www.greatskin.com

Four years ago, www.greatskin.com, was launched in rural northern New Mexico by Dr. Van Wormer. The web site offers free skin analysis along with product recommendations and a variety of skin care products not readily available in retail outlets. These products are generally only available through doctors’ clinics and include: BioElements, BioMedics, Dermalogica, Dermatologic Therapeutic Cosmetic Line, Dr. Eris, MD Forte, Obagi, Skin Ceuticals, and Zirh. Greatskin.com recently added the hottest skin care and cosmetics line in America to its inventory: Philosophy.
The web site has grown substantially over the years and now grosses in excess of $50,000 monthly. Designed and hosted by Azure Communications of Albuquerque, greatskin.com is run out of three separate locations in the Southwest: Amarillo, T.X., Albuquerque and Clayton, N.M.

“We have customers all over the world at greatskin.com,” states Dr. Van Wormer. “Our market focus had been primarily women 25 to 54 years of age, those most concerned with the effects of sun damage and aging, but now we find that many of our customers are men and even younger women.”

Since internet marketing is such a young industry, greatskin.com has learned what works and what doesn’t by trial and error. “We have tried a variety of products and marketing avenues over the years to see what generates business. Interestingly, we find that much of our exposure is just through people surfing the ‘net and finding us,” Dr. Van Wormer adds.

“What makes greatskin.com unique is the very intense level of ‘virtual patient care’ practiced over the internet,” boasts Dr. Van Wormer. “Through a comprehensive skin care analysis, we prescribe a variety of anti-aging skin and body preparations. The results have been fantastic! Everyday our email box is full of accolades from web customers who are pleased with our online prescriptions.” The web site has also generated a number of patient referrals for laser skin treatments at both the Albuquerque and Amarillo clinics.

Physicians GreatSkin Clinics

Dr. Van Wormer, with his wife, Lori, a licensed esthetician, operates two GreatSkin clinics. The Albuquerque clinic, located at 3701 San Mateo NE, Suite C and the Amarillo, T.X. clinic located at 3501 Soncy Road. Medical procedures available at the clinics include: laser skin resurfacing, blepharoplasty (laser eyelid rejuvenation), collagen and Botox injections, varicose and spider vein removal, wart, mole and age spot removal and laser facials. Esthetic services include the Power Peel®, Obagi® Blue Peel, Acne Therapy, Biomedics® Derma Planing, European facials and Synergie™ Cellulite Reduction. The clinics also carry the same product lines mentioned above and the GreatSkin C Serum.

Dr. Mark Van Wormer

Mark Van Wormer, MD, RVT, RDCS, has numerous credentials. He was Summa cum laude in biology and biochemistry receiving his Bachelor of Science degree at Hampden-Sydney College in Hampden-Sydney, VA. His M.D. was earned at the Medical College of Virginia, Richmond, and he finished his training in surgery at York Hospital in York, PA. He is a Registered Vascular Technologist (RVT – top 1% in the country, American Registry of Diagnostic Medical Sonographers), a Registered Adult Echocardiographer (RDCS – top 1% in the country, American Registry of Diagnostic Medical Sonographers), certified by the American Board of Laser Surgery, and a member of the American Academy of Anti-Aging Medicine.

Dr. Van Wormer is the Medical Director at the Union County Medical, Laser Surgical and Diagnostic Imaging Center in Clayton, N.M. He is a certified Laser Instructor and Laser Safety Officer on staff at the University of New Mexico School of Medicine, Department of Emergency Medicine and Family Practice. He serves as a director on the Board of the Heart Institute for Care, and is a member of the following organizations: American Institute of Ultrasound in Medicine, New Mexico Medical Society, Society for Diagnostic Medical Sonographers, Society of Vascular Technologists, American Society for Laser Medicine & Surgery, American Academy of General Physicians and the American Society for Aesthetics in Medicine.

Lori Van Wormer

Dr. Van Wormer’s wife and business partner, Lori Van Wormer, is the Esthetician Staff Director at GreatSkin. She has years of extensive training as an esthetician and personally tests all products sold and developed by GreatSkin. “Beautiful skin begins with healthy skin. But with so many skin care products and so much, often contradictory, information about products, I want to know that the products we promote do what we say they do,” states Mrs. Van Wormer.
Mrs. Van Wormer was trained at the Yvonne de Vilar School of European Skin Care, The Von Lee School of Skin Care, and The International Dermal Institute, all in the Washington, D.C. area. “I have truly enjoyed my many years of training and treating celebrities and professional women in the ways of fine skin care,” says Mrs. Van Wormer. She was the head esthetician at Natisse Internationale Salon in Washington, D.C, and at Pabo’s Salon in Bethesda, M.D. prior to moving to Albuquerque to open her own salon, A Face for All Seasons. She later merged her salon with Physicians GreatSkin Clinics. She is a member of the American Society for Aesthetics in Medicine.


# # #

KEEP YOUR HAIR STYLED IN OPTIMUM CONDITION

Posted Friday, December 3, 1999 - 18:49 by BeautyCare.com
KEEP YOUR HAIR STYLED IN OPTIMUM CONDITION
BY WET SETTING WITH AVLON’S KERACARE® CONDITIONING HAIR CARE SYSTEM
As we all know, styling with relaxers, permanent waves, hair dryers and curling irons may result in moisture loss from the inner structure of the hair causing brittleness, breakage and splitting. Many stylists recommend using scientifically formulated products such as Avlon’s KeraCare® Conditioning Hair Care System all designed to keep your hair in fabulously soft, touchable condition when wet setting your hair using the following regimen:

1) TO SHAMPOO: KeraCare® Hydrating Detangling Shampoo pH 5.5.
A beauty bath for your hair that lightly conditions as it cleanses, repairs split ends and improves cuticle alignment to leave hair shinier as it imparts body, luster and added manageability.

Application:
Simply wet hair thoroughly, apply a small amount of shampoo to palm of hand and rub hands together. Work into hair and massage gently. Rinse and repeat.

2) TO CONDITION: KeraCare Conditioner pH4.5
A rich, super-instant leave-in moisturizer conditioner which works like three conditioners combined into one.

Application:
After shampooing, rub a small amount of conditioner treatment in hands and apply to hair. Comb through to distribute. DO NOT RINSE OUT. Proceed to style.

3) TO STYLE: KeraCare® Setting Lotion pH 6.0
It’s especially formulated to provide style support for full-bodied looks achieved by either roller setting or wrap setting. It’s also an excellent volumizer for fine, limp hair.

Application:
After cleansing and conditioning, apply KeraCare® Setting Lotion to well blotted hair. DO NOT OVERWET.Comb through with a wide tooth comb. Set hair on rollers or wrap set and dry, either naturally or use a hair dryer.. (For medium or coarse textured hair that tends to be dry, rub a small amount of KeraCare® Oil Moisturizer with Jojoba Oil onto damp hair before applying the lotion.)

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4) TO FINISH: KeraCare® Dual-Action Finishing Spritz.
For last minute gentle support or firm hold, spray hair lightly and evenly with KeraCare® Dual-Action Finishing Spritz.

Other KeraCare® products include: KeraCare® Dry & Itchy Scalp Shampoo pH 6.0; KeraCare Humecto® Creme Conditioner pH 4.5; KeraCare® Dry & itchy Scalp Moisturizing Conditioner pH 4.5; KeraCare® Protein Styling Gel pH 5.5; KeraCare® Silken Seal®; KeraCare® Silken Seal Liquid Sheen; KeraCare® Essential Oils for the Hair; KeraCare® Conditioning Creme Hairdress; KeraCare® Dry and Itchy Scalp Glossifier and KeraCare® High-Sheen Glossifier.

All KeraCare® products are fortified with specialty conditioners to help protect, strengthen, nourish and enhance the health and beauty of your hair. KeraCare® products perform optimally when used together as a system.

For more information, please contact Avlon at their toll free number (800) 332-8566. Website is at www.avlon.com.

*****

February 1999

TCB Heat Sense

Posted Friday, December 3, 1999 - 18:35 by BeautyCare.com
TCB Heat Sense Products Are Designed Specifically
to Help Protect Relaxed Hair During Heat Styling
A terrific vitamin bath for the hair

As we turn into the next millennium, we look for technology that helps us be
our best. More than 80% of all African-American women are relaxing their
hair, opting for a change of textures to allow a wide variety of styling
scenarios. That these women have relaxed hair that is both healthy and
beautiful is a testament to the wonders of modern day technology.

Yet change has its price. To style relaxed hair requires using a variety of
heat appliances such as blow dryers, curling irons, flat irons and straight
irons, no picnic for chemically treated hair.

Now, with the introduction of TCB Heat Sense, a group of three products with
a special conditioning agent called Protective Thermal Protein Complex (PTP)
in a formula that helps protect relaxed hair from the harmful effects of heat
appliances, women with relaxed hair can feel confident that their hair will
look and feel better than ever. The complex contains protein and panthenol to
strengthen and moisturize, and Vitamin E that acts as an antioxidant. A
terrific vitamin bath for the hair!

Included in the TCB Heat Sense Group of Products are:
* TCB Heat Sense Moisture Rich Conditioner, an ultra rich formula for
relaxed hair that detangles, moisturizes and helps safeguard strands by
forming a protective shield between your hair and harmful heat, making it
feel silky smooth and soft to the touch, a pleasure to style and re-style.

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* TCB Heat Sense Blow Dry Lotion, a blow dry lotion that smooths and protects
your hair, making thermal styling less damaging and more effective, resulting
in longer lasting styles. It also intensifies shine for a fabulous glossy
look.

* TCB Heat Sense Styling Sheen Spray, a styling sheen to be sprayed on
chemically treated dry hair when using flat or curling irons. A must for
anyone who wants to protect her hair from singeing, breaking and drying her
chemically treated hair during heat styling. It also provides weightless hold
to enhance your styling with soft control. After you comb it through, you
will see how it adds beautiful luster and manageability.

All TCB Heat Sense products are available for a suggested retail price of
$3.99 and can be found along with the rest of the TCB family of products in
drug, mass merchandise and grocery stores nationwide.


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AVLON IDUSTRIES, LEADER IN PROFESSIONAL ETHNIC HAIR RELAXERS

Posted Friday, December 3, 1999 - 18:34 by BeautyCare.com
AVLON IDUSTRIES, LEADER IN PROFESSIONAL ETHNIC HAIR RELAXERS

Avlon Industries, Inc. , a leader in the ethnic hair care field, was founded
by Ali N.
Syed in November, 1984, a date that marks a revolution in the quality and
ethical
levels of professional hair care. Mindful of the need at that time for
better products for
consumers suffering from critical hair problems resulting from their use of
conventional
relaxers, Syed’s mission was to set about to research and develop new
solutions with
which to address specific needs of excessively curly hair.

An inspirational innovator within the professional hair care industry, Syed
quickly
raised the quality and ethical levels of the evolving industry by developing
breakthrough technological advances which now benefit all stylists and their
clients.
African-American hairstylists who have used the countless products he has
developed
over the years often refer to him as the “Master Chemist” in grateful
appreciation for his
efforts on their behalf.

“In serving the professional hair care market effectively, we at Avlon regard
our
hairstylists as our number one priority. Our goal is to help keep their
clients’ hair
beautiful, relaxed, conditioned, and stylish,” states Syed. “We regard all
comments
and inquiries from hairstylists with the highest respect. Successful
solutions to their
calls for help are sought with assistance from our technologically advanced
research
center. Solving the hairstylist’s problems motivates us to continually
develop the
highest quality hair care products that science has to offer.”

Starting in 1984 with only one employee, Avlon has grown to over 75
employees, in addition to 140 technical consultants-- testimony to its
ongoing
commitment to constantly upgrading and expanding.

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Located in Bedford Park, Illinois, near Chicago’s Midway Airport, Avlon world
headquarters consists of nine fully-developed departments; Research &
Development; Marketing; Manufacturing; Sales; Education; Accounting; Customer
Service; Test Salon and Shipping.

The educational staff, comprised of 140 technician consultants, is
responsible for
training cosmetologists in the proper usage of Avlon products.

“These departments are dedicated to servicing our customers in the most
efficient and
courteous manner possible,” Syed advises. “Our team works to answer our
customers’ diverse haircare needs and helps them fully reap the benefits of
the
Avlon product brands. When you read our motto, “The Science of Hair Care®”
the
words mean that our chemists have really developed some of the most
innovative
ethnic haircare products in the world.”

In addition to nationwide distribution throughout the United States, Avlon
now has
international customers in Canada; the United Kingdom; France; Holland;
Belgium; Spain; Saudia Arabia; Kuwait; Aruba; Trinidad; the Virgin Islands;
French
Guyana; Central America; Brazil and East Africa.

Product lines include various conditioning relaxer systems, a permanent
waving
system, and a superb maintenance line that includes: shampoos; conditioners
and finishing products. Brand lines include: Affirm®, Conditioning Relaxer
System; Ferm®, Conditioning Curl & Body Perm System; Keracare®, Conditioning
Hair Care System and Affirm® FiberGuard™, a revolutionary new hair
conditioning relaxer system which delivers beautifully straightened hair that
retains significantly more elasticity and tensile strength.

Avlon’s mission provides continual excellence in the Professional Hair Care
industry.
with advanced research and innovative thinking.

For further information, please contact Avlon at (800) 332-8566.
Website is www.avlon.com.

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January 1999

MEL is Here!

Posted Friday, December 3, 1999 - 18:32 by BeautyCare.com
11-29-99


FOR IMMEDIATE RELEASE

Contact:
James McEvoy
Mari Cosmetics
http://www.maricosmetics.com
mail@maricosmetics.com
914-369-0289


MEL is Here!

New Mascara Extended Life

Suffern New York, October 8 - Mari Cosmetics announced today the addition of MEL, (Mascara Extended Life) to their line of high quality products. In a short amount of time, mascara can get dry and clumpy. MEL has been scientifically designed to rejuvinate dry mascara, remove the clumps, and make it new again.

MEL works on all mascara and just 2 or 3 drops at the first sign of thickening is enough to do the job. An .10 oz jar costs $7.99 and should last about 3 months. In addition, MEL, acts as an fungus and bacteria fighter making it a great alternative to throwing away expensive makeup, as well as, a great preventative to eye infections.

In development for over a year, MEL is a revolutionary new aproach to keeping mascara and other makeup fresh. MEL, (made of herbal minerals) is manufactured by PVL International and distributed exclusively on the internet by Mari Cosmetics.

Mari Cosmetics founder and industry expert, James McEvoy is excited about the addition of MEL. "Ive been in cosmetics for years and never seen another product with as much potential to change the way people use and store mascara " according to McEvoy, "MEL will revolutionize the entire cosmetic industry."

MEL is so new that distribution channels and dealerships are still being created so interested parties are invited to contact Linda Stokes of Mari Cosmetics for details. Futher information about MEL, Poitrine Firma, (the instant breast firming gel) and the rest of the products and services offered by Mari Cosmetics can be found at their Web site, http://www.maricosmetics.com or by calling (914) 369-0289